How Digital Signage Can Boost Morale in the Workplace

 

For many years, corporate culture revolved around the water cooler. Internal communications came in the form of pamphlets, magazines, or dull print-outs that were destined to yellow with age in a workplace break room.

Today, with companies leaning into co-working spaces, remote employees, and an all-around alternative workplace atmosphere, these internal communication methods are a thing of the past.

In its place is digital signage and creative content.

Whether it is an infographic, a vlog, or even an interactive art installation, companies are communicating with their workforce in new, innovative ways. These communications are boosting morale and setting an over-arching tone and voice for the company while increasing employee productivity.

On today’s MarketScale Pro AV Podcast, experts TJ DiQuollo, Director of Creative Services, and Jay Leedy, Digital Media Subject Matter Expert for Diversified, expand upon the use of digital signage as a means of company-employee communications.

Perhaps the greatest asset to digital signage is the ability to monitor its success. By implementing an internal communication strategy and measuring employee engagement and employee output, digital signage can completely change the workplace.

When working with Diversified to craft a custom communications strategy, both stakeholders and employees are interviewed, ensuring a strategy is created that enables broader participation across the client’s workforce. The result is a workforce that feels part of something greater than what it sees in its day-to-day workplace. Digital signage has the power to attach the employees’ work with the stewardship of the company itself.

“Your digital communication strategy is not your corporate culture,” Leedy said.

Rather, it augments it. Done well, digital signage makes the corporate culture better, enhancing morale, pride, and brand loyalty. The stats and metrics are in and shows that internal corporate communication is powerful.

It is storytelling at its best, using striking data to relay a philosophy or history of a brand. No longer is corporate communications the throw-away stuff jammed between the cracks of break room sofas. It is fun and transformative for employees and for customers.

For more information on how Diversified works to implement creative digital signage solutions, and how they can help you, you can click here.

For the latest news, videos, and podcasts in the Pro AV Industry, be sure to subscribe to our industry publication. A new episode of the Pro AV Show drops every Thursday.

Follow us on social media for the latest updates in B2B!

Twitter – @ProAVMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

Class 8 trucks
Driving the Future at ACT Expo: Windrose Showcases Its Purpose-Built Electric Class 8 Trucks
July 1, 2025

At the ACT Expo, Hammer Down host Mike Bush dives deeper into the future of freight with a hands-on look at Windrose Technology’s electric Class 8 trucks. Joined by Joseph Jaramillo, Driver Supervisor at Talon Logistics, Mike takes a test drive to experience the smooth ride, dual digital displays, and unique features—like advanced regen modes and a…

Read More
ball valve
Zero-Friction Flow: Trillium Launches the Red Point® Non-Contact Rising Stem Ball Valve to Cut Downtime, Boost Safety, and Perform in Demanding Applications
June 30, 2025

Join host Michelle Dawn Mooney for this special episode of FlowCast by Trillium Flow Technologies, as she sits down with Fred Jansen, General Manager of Trillium’s Netherlands facility, and Pepijn Esman, Engineering Manager for Red Point, to unveil the non-contact Rising Stem Ball Valve (RSBV)—a breakthrough engineered for extreme-service applications across oil &…

Read More
student success
The AI-Powered Edge in Education: How LearningClues Is Enabling Student Success with Co-founder and CEO Dr. Perry Samson
June 30, 2025

As AI continues to reshape education, institutions face a growing challenge in ensuring students succeed without compromising engagement or integrity. Today’s college students are often juggling jobs, family, and coursework, leading to limited study time and increased dropout risk. According to the National Center for Education Statistics, 40% of full-time undergraduates and 74% of…

Read More
AI Strategist
Why Enterprises Need an AI Strategist and Why It Should Be a Marketer
June 30, 2025

In this episode of The Marketing AI SparkCast, Aby Varma, founder of Spark Novus, a leading consultancy that partners with marketing leaders to adopt and scale AI responsibly and strategically, talks with Nicola Smith, Senior AI Programs Advisor at Southwest Airlines. They explore how enterprises can move beyond tool experimentation to embed AI into…

Read More