On this episode of MarketScale Mornings, hosts Daniel Litwin and Tyler Kern discussed the past, present and future of live video with Ross Video CEO David Ross. The three chatted about recent changes in the broadcast industry, technology shifts in the market and what the future holds for the company. The live production market has slowly become more democratized with innovations in technology and cost. Ross says “The fragmentation of the (live production) market has actually been quite wonderful.” Watch the video above to hear more of David Ross’ thoughts on the ever changing live production market.

Bringing thought leadership to your morning routine, MarketScale Mornings keeps you informed with industry experts on the latest trends, events and news in B2B.

Tune in here on Thursday mornings at 10 a.m. ET/9 a.m. CT. For the latest thought leadership, news and event coverage across B2B, be sure to check out our industry pages.