Why Apple’s New Headset Might be the Final Nail in the Consumer VR Coffin

 

Apple is on the cusp of launching its first mixed-reality headset, and this could mean a big shake-up for the VR market. It’s a bit like a storm brewing on the horizon – the VR market, already in a state of flux, might just get that final gust of wind that tips it over the edge.

Consumer VR Market: A Tough Road

Let’s not mince words here, the VR market has been having a bit of a rough time. You’ve got IDC data showing a jaw-dropping 54.4% drop in global AR and VR headset shipments in Q1’23 compared to the same period last year. And it’s mainly VR headsets – they account for 96.2% of the total headsets shipped.

The big dogs in the AR/VR headset scene are Meta, holding a hefty 47.8% of the market share, and Sony’s PSVR 2, which has been making strides and now has 35.9% of the market. But after that, it’s a bit of a free-for-all with several smaller players scrapping over the rest.

Apple’s Arrival: The Possible Final Straw

Enter Apple, striding into this rocky market with its new headset. The price tag is rumored to be high, and given the recent dip in AR/VR headset shipments, it begs the question: can the consumer VR market really handle another premium product?

Let’s face it, VR technology has always had a bit of a problem with its cost of entry. It’s been a significant roadblock to getting the masses on board. Apple stepping into the ring with a pricey headset might just be reinforcing this barrier, not breaking it down.

Then there’s the issue of keeping users engaged in the long run. Sure, lots of people are initially thrilled by VR tech, but the novelty seems to wear off over time, and consistent use has been a struggle. A top-tier, high-cost product like Apple’s could make this problem worse by narrowing its appeal to a niche market, thereby putting the brakes on widespread adoption.

The Bright Spot: VR in Design and Visualization

Now, while the consumer VR scene might be on shaky ground, let’s not forget that VR tech is actually flourishing in certain professional sectors, like design and visualization. Here, VR’s immersive capabilities come into their own, particularly for spatial and room visualization.

Think about architects, interior designers, and event planners – they’re using VR to generate realistic 3D renderings of spaces. This lets their clients virtually “walk through” and experience these spaces in a way that flat 2D renderings just can’t match. And it’s not just them. The real estate sector is getting in on the action too, offering potential buyers virtual tours of properties.

So, while Apple joining the VR market is certainly a fascinating development, it could also be a turning point for consumer VR. The market’s been struggling, the cost of entry is high, and long-term user engagement is a challenge. Apple’s VR headset might just be the last straw for consumer VR. On the other hand, VR tech continues to shine in professional fields like design and visualization. So, even if the consumer VR market stumbles, the technology itself looks set to keep growing and evolving in these specialized areas.

 

 

Follow us on social media for the latest updates in B2B!

Image

Latest

facing adversity head-on
Facing Adversity Head-On: Leadership Insights From Charmeachealle Moore
July 23, 2024

Welcome to “Through the Storm,” where resilience and facing adversity head-on takes center stage. If you were to look up the word in the dictionary, you might just find a picture of Charmeachealle Moore, known affectionately as Mike Moore. His life story reads like a testament to unwavering determination and perseverance. Mike is a…

Read More
Breaking the Cycle and Inspiring Others
July 23, 2024

Nowadays, the traditional path to education is being questioned more than ever and there are numerous stories that provide a beacon of hope for those considering alternative routes. As the number of adults without a high school diploma reaches nearly 22 million in the United States, the importance of understanding and embracing non-traditional education…

Read More
School Safety and Regulatory Compliance
Approaching Safety and Regulatory Compliance with Intent and Purpose
July 23, 2024

In this episode of School Safety Today by Raptor Technologies Michelle Dawn Mooney sat down with special guest, Carrie Mockler, the Vice President of Operations at PublicSchoolWORKS, a Raptor Technologies company. PublicSchoolWORKS is a fully automated, all-in-one learning management system for online training for school staff and a comprehensive risk management program. Key Takeaways: •…

Read More
The Power of Self-Compassion in Leadership and Cognitive Diversity Can Transform Workplaces
July 23, 2024

Mental health and a sense of belonging are critical issues in today’s workplaces. So much that it is essential to practice self-compassion and form a better understanding of cognitive diversity. Leaders today must navigate the complexities of fostering connection and reducing isolation among their teams. Recent studies indicate that 40 percent of employees feel…

Read More