LEDTalk: The Challenges Facing the Display Industry in 2019
On today’s episode of PixelFLEX’s LEDTalk , Tony Green, VP of Business Development for Snap Install, and David Venus, Chief Marketing Officer for PixelFLEX, give insight on the direction of the display industry and the road blocks that are making the market struggle. The two also dive into how pertinent the choices are that companies make regarding their digital signage, and how not only the tech but the content is what makes digital displays succeed.
Proper training of installers and integrators is very important; both Venus and Green stress that understanding the ins and outs of the product beyond the install is crucial, and the bare minimum expectation from clients. Too many times have they seen display deals go south because the integrators don’t know the technology like the back of their hand. Ideally, situations that arise on job sites are handled without the need to call tech support. The added advantage is that customers get the peace of mind that they are going to have a product that supports their need.
LED tile design is another big factor in the success of a company’s digital signage, but each installation brings new unique challenges.
“LED gives so much creative freedom, at times, you can find yourself in a predicament of how you are going to effectively mount your display to your surface,” Venus said.
It is these types of potential issues that, if aware of at the outset, are better dealt with when they arise. The biggest takeaway is it that it’s all about service and communication. Green and Venus recommend being upfront with the customer from the beginning and for partner companies to be in communication with the customer, and each other, so that the proper result of technology, application and content is accomplished.
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