Ratified
Ratified is a radio show hosted by Voice of B2B Daniel Litwin, exploring the intersection of business and policy in long-form fashion. After the nation issued a national emergency on March 13, 2020, the impact on public education rushed in like a tsunami. Schools shut their doors and hustled to transition to remote education….
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Business Services
A Postmortem on Bloomberg 2020’s Marketing and Campaign Strategy: Ratified
Ratified is a radio show hosted by Voice of B2B Daniel Litwin, exploring the intersection of business and policy in long-form fashion. On this episode of Ratified, we’re getting our feet wet with election season content. At the time of release, the Democratic presidential primary is all but settled. Barring some massive shake-up, Joe…
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What Could Happen if Film Studios Owned Their Own Theaters: Ratified
On this episode of Ratified, MarketScale’s podcast on the intersection of policy and business, Voice of B2B Daniel Litwin takes a trip back in time – and to the modern-day legal battleground emerging under President Trump’s DOJ – to examine the 1948 Paramount Decision. To get you up to speed, that 1948 decision by…
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What a Sprint & T-Mobile Merger Means for Carriers and Consumers: Ratified
By early February, we should know whether or not the carrier industry will be left with three key players: AT&T, Verizon, and on the horizon, a merged Sprint and T-Mobile. The merger, though it’s been approved by the DOJ and the FCC, has been tied up in a lawsuit issued by state attorneys general…
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Why AV Integrators Don’t Want Electrician’s Licenses: Ratified
This episode of Ratified is trying something new; a considerably more niche topic. Whereas the last two went a little larger in scale, hitting on gig economy legislation in California and the state of net neutrality, this episode of Ratified is a look at the nitty gritty legislative back and forth of lobbying in…
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How Open Internet Advocates and ISPs Will Bring the Net Neutrality Fight to the States: Ratified
The fight for net neutrality is over at the federal level, at least for now. The Obama-era Open Internet Order of 2015 was repealed by Ajit Pai’s FCC and solidified after a DC circuit court of appeals’ final ruling, leaving prospects looking slim for legislation proactively regulating broadband internet. However, even with the federal…
Podcast Network
California’s AB 5 and the Legal Battle Ahead: Ratified
California Assembly Bill 5 is a piece of legislation that holds massive ramifications for the gig economy, specifically rideshare companies like Uber and Lyft. It was signed into law on September 18, 2019 in an attempt to limit the ability to classify workers as independent contractors rather than employees of a company. Governor Gavin Newsom…
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PCP Attribution Analysis
Dr. Sam Ambewadikar, RVP and Medical Director at Anthem National Accounts, joins Brent to unpack the power of primary care attribution analysis—a tool he helped pioneer to spotlight the clinical and financial impact of members not having an established PCP. Drawing from his background as a practicing pediatrician and claims analytics leader, Dr. Sam shares…
Sydney Health Demo
In this episode, Christina Firouztash, Executive Advisor of Digital Solutions at Anthem, gives a dynamic walkthrough of the Sydney Health app—Anthem’s flagship digital member experience. Christina showcases how Sydney delivers personalized, simple, and equitable navigation across benefits, including virtual care, pharmacy, financial transparency, and social services access. From contextual chatbots and ID card access to…
Pharmacy Part 1
In this episode, Brent chats with Katie Brennan, National Sales Director at CarelonRx, about making pharmacy benefits more accessible, consistent, and member-friendly. Katie spotlights Carelon new advanced home delivery model, which brings the pharmacy counter—and the pharmacist—into the member’s home. With fewer retail pharmacies offering extended hours and many patients lacking reliable transportation, CarelonRx is…
Inclusive Care
Sammy Gonzalez, Regional Vice President at Elevance Health, joins Brent for a deeply personal and impactful conversation on health equity and inclusive care. Sammy shares a powerful story of medical misdiagnosis tied to cultural assumptions, underscoring how bias—even unintentional—can hinder care quality. He highlights Elevance’s work to improve diversity in provider networks, enhance cultural competency,…