Ratified
Ratified is a radio show hosted by Voice of B2B Daniel Litwin, exploring the intersection of business and policy in long-form fashion. After the nation issued a national emergency on March 13, 2020, the impact on public education rushed in like a tsunami. Schools shut their doors and hustled to transition to remote education….
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Business Services
A Postmortem on Bloomberg 2020’s Marketing and Campaign Strategy: Ratified
Ratified is a radio show hosted by Voice of B2B Daniel Litwin, exploring the intersection of business and policy in long-form fashion. On this episode of Ratified, we’re getting our feet wet with election season content. At the time of release, the Democratic presidential primary is all but settled. Barring some massive shake-up, Joe…
Podcast Network
What Could Happen if Film Studios Owned Their Own Theaters: Ratified
On this episode of Ratified, MarketScale’s podcast on the intersection of policy and business, Voice of B2B Daniel Litwin takes a trip back in time – and to the modern-day legal battleground emerging under President Trump’s DOJ – to examine the 1948 Paramount Decision. To get you up to speed, that 1948 decision by…
Podcast Network
What a Sprint & T-Mobile Merger Means for Carriers and Consumers: Ratified
By early February, we should know whether or not the carrier industry will be left with three key players: AT&T, Verizon, and on the horizon, a merged Sprint and T-Mobile. The merger, though it’s been approved by the DOJ and the FCC, has been tied up in a lawsuit issued by state attorneys general…
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Why AV Integrators Don’t Want Electrician’s Licenses: Ratified
This episode of Ratified is trying something new; a considerably more niche topic. Whereas the last two went a little larger in scale, hitting on gig economy legislation in California and the state of net neutrality, this episode of Ratified is a look at the nitty gritty legislative back and forth of lobbying in…
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How Open Internet Advocates and ISPs Will Bring the Net Neutrality Fight to the States: Ratified
The fight for net neutrality is over at the federal level, at least for now. The Obama-era Open Internet Order of 2015 was repealed by Ajit Pai’s FCC and solidified after a DC circuit court of appeals’ final ruling, leaving prospects looking slim for legislation proactively regulating broadband internet. However, even with the federal…
Podcast Network
California’s AB 5 and the Legal Battle Ahead: Ratified
California Assembly Bill 5 is a piece of legislation that holds massive ramifications for the gig economy, specifically rideshare companies like Uber and Lyft. It was signed into law on September 18, 2019 in an attempt to limit the ability to classify workers as independent contractors rather than employees of a company. Governor Gavin Newsom…
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The Art of Recovery: Where Music and Medicine Meet in Patient Care
Healthcare today can feel overwhelming—not just for patients, but for the teams caring for them. After a major illness or injury, recovery isn’t handled by one doctor alone; it often involves a whole network of specialists, from physical therapists to nurses to social workers, all trying to help someone regain their independence and quality…
From Monitoring to Knowing: How Owlet Is Redefining Infant Health at Retail
Baby monitors have long promised parents the ability to see and hear their child from another room. But as connected health devices become more normalized in everyday life, from smartwatches to sleep trackers, parents are beginning to expect more than visibility. They want insight. For Owlet, that shift matters because its wearable monitors track…
Unlocking CensisAI²: The Metrics That Matter for Smarter SPD Decisions
Sterile processing departments are swimming in data, from workflow automation and supply data to patient outcome and quality metrics. But the real challenge is not collecting more information; it is knowing which metrics actually improve SPD performance, technician education, OR readiness and patient safety. For Censis, a leader in surgical asset management, the focus…
The New Rules of Discoverability: How User-Generated Content Is Reshaping Search, Trust, and Brand Visibility
User-generated content (UGC) is moving from marketing side dish to main course as large language models change how people discover brands, products, creators, and ideas. Customer reviews, forum posts, videos, and community conversations increasingly carry more influence than polished brand copy because they feel more specific, lived-in, and trustworthy. As AI systems learn from…