3 Holiday E-Commerce Ideas for B2B Retailers

Ben Thomas
Nov 18, 2019
Learn more
b2b Black Friday christmas Cyber Monday Holiday

The National Retail Federation predicts that this season’s total holiday sales will increase by about 4 percent. Meaning holiday shopping this year could top over $730 Billion in sales. Last year approximately $124 Billion was spent online during the holidays, and that number is also expected to rise at a similar rate. The convenience of sites like Amazon, and the advent of holidays like Black Friday and Cyber Monday, have elevated online sales to an all time high. Many B2C companies will see sales and profits rise in this time frame, and there is no reason that B2B retailers shouldn’t join in on the holiday customer spending craze. Here are 3 ways that B2B companies can leverage the timing of fiscal year end for a majority of businesses, and the holiday market.

 

1. Update Your Website

Released a new product recently? Has the pricing changed for one of your items? If so, be sure to update your website with the correct product information. You’ll also want to make sure your e-commerce platform is functioning as expected. The last thing that you will want as a company is to find out that there is a bug on your site preventing your customer from purchasing a product. Buyers today value experience just as much as the product itself.

 

2. Bundle Your Products

Does your cornerstone product require accessories or additional tools? Bundle them together! Bundling is a great way to incentivize purchasing without cutting too deep into your company’s profit margin. Bundling is also a fantastic way to keep buyers in your product ecosystem and educate them on other offerings you provide that may supplement their purchase.

 

3. Offer Free or Fast Shipping

Many larger products produced across B2B cost more to ship than the average B2C product. However, offering free shipping in lieu of a promotional price may be the key to incentivizing holiday purchases – and shortening the buying cycle. Not a fan of free? With the surplus of holidays in November and December, there are fewer business days, so consider offering a quicker shipping option to accommodate your buyer’s needs.

 

 

For the latest B2B news, trends and tips check out our industry pages! You can also follow us on Linkedin or Twitter at @MarketScale!

Follow us on social media for the latest updates in B2B!

Image

Latest

Mission
Why Is the Mission of Benchmark So Important
December 23, 2025

As pharmaceutical innovation accelerates, the margin for error narrows, making quality assurance not just a regulatory necessity but a public good. Benchmark’s mission sits at the intersection of progress and protection—helping manufacturers stay aligned with FDA standards so life-saving therapies reach patients faster and safer. By keeping cleanrooms compliant and companies out of trouble, Benchmark…

Read More
Benchmark
What Is It Like for You to Be Part of the Benchmark Products Teams Now
December 23, 2025

Being part of the Benchmark Products team today means working at the intersection of precision manufacturing and deeply human collaboration, especially in the high-stakes world of cleanroom and sterility assurance solutions. As the organization grows, employees describe a culture that still feels familial—one where clear communication, personal accountability, and genuine care for customers drive…

Read More
Cleaning
Do Your Friends Ever Ask You For Cleaning Tips
December 23, 2025

In a media landscape increasingly shaped by privacy constraints, data clean rooms have emerged as a quiet but powerful way for brands to collaborate without exposing sensitive information, even if, as Will Sepsis quips, some partners would still prefer that “ignorance is bliss.” That tension—between curiosity and caution—captures the moment we’re in, where understanding…

Read More
Clean
Do You Friends Ask You For Cleaning Methods or Clean Their Home
December 23, 2025

At Benchmark Products, where cleanroom precision is part of everyday work, professionals often discover that specialized knowledge doesn’t always translate neatly into casual conversations—especially when friends jokingly wonder if you’ll critique their homes or turn them into germaphobes. The reality is that cleanroom science is about controlled environments and risk mitigation at an industrial scale,…

Read More
Related
IT
Software & Technology
Real-World IT Practices Are Streamlining AV Deployments and Raising the Bar for Consistency
December 4, 2025
luxury resale
Healthcare
How Luxury Resale Became Big Business: Inside Fashionphile’s Playbook
October 30, 2025

Luxury retail is in the midst of a reinvention. Circular fashion has moved from trend to transformation, reshaping how consumers perceive value, ownership, and access. According to the 2025 BCG × Vestiaire Collective Resale Report, the secondhand fashion and luxury market now totals $210 to $220 billion globally and is projected to reach $320…

Read More
Faherty
Healthcare
From Heritage to Hospitality: The Faherty Blueprint for Authentic, Community-Centered Branding
October 15, 2025

Great clothes may be where it starts, but today’s shoppers are looking for something more — a sense of connection, belonging, and shared purpose. Research shows that 90% of consumers value authenticity when deciding which brands to support: a clear reminder that while quality and design remain vital, meaning has become the new measure of loyalty….

Read More