5 Ways Brands Can Prepare for Holiday Sales

 

An unpredictable year calls for an unpredictable holiday season. This week host Jennifer Kaylo Ruscin sits down with Marketing and Analytics Expert Bill Sinacore to discuss how retailers can prepare for the holiday season.

More Sale Items, More Often

Sinacore has seen up to a 20% decrease on discretionary spending due to the higher unemployment rate and uncertainty of many industries around the country. Not only will it be harder to have your customers come out to the store this holiday season, they will be more budget conscious than in previous years.

New Black Friday Buying Behavior

Many industry analysts are split on what retailers can expect from Black Friday this year

Increased Focus on SEO and Keywords

With the industry expecting a significant shift to ecommerce this year it is more important than ever before to ensure your website is optimized for SEO and that your customers can find exactly what they are looking for.

Importance of Social Media Relationship Building

Customers are starting to shift their loyalty to brands that can offer better deals, a way to fight against that is to remind your customers of your brand story and to build a genuine connection with them.

Great Imagery

Some surveys have shown that almost half of all Americans plan to do all of their holiday shopping online this year. This shift to online shopping has made product images an even more important part of the shopping experience.

Stay tuned for a new episode every other Thursday!

Follow us on social media for the latest updates in B2B!

Image

Latest

Doable
Rethinking Leadership: Why “Doable” Might Be the Most Powerful Strategy in Education Today
April 3, 2026

At a time when educator burnout is rising and schools across the U.S. are facing ongoing teacher shortages, leaders are being forced to rethink what sustainable success actually looks like. Research shows that teacher attrition is closely tied to working conditions, job-related stress, and workload demands. As districts push for innovation, data-driven instruction, and…

Read More
Casey Brown
From Poverty to Pricing Power | Why Great Companies Undercharge
April 2, 2026

Casey Brown didn’t grow up thinking she would become an entrepreneur. She grew up in a blue-collar family where money was always tight — close enough to the edge that the fear of poverty shaped many of her early decisions. That fear led her into engineering, into corporate America, and eventually into a moment…

Read More
Nightingales Summit: Empowering the Next Generation of Nigerian Nurses
Nightingales Summit: Empowering the Next Generation of Nigerian Nurses
April 2, 2026

In this episode of Care Anywhere, host Lea Sims sits down with Nigerian nurse entrepreneur and advocate Obafemi Arowosegbe to discuss leadership, mentorship, and the future of nursing in Africa. While still a nursing student, Obafemi founded the Nightingale Summit, a growing conference designed to empower nursing students and early-career nurses with leadership skills,…

Read More
Oncology
From Denial to Access: Rethinking Oncology Care Through AI, Clinical Trials, and Patient-Centered Innovation
April 1, 2026

The rapid expansion of precision medicine, biologics, and targeted cancer therapies is transforming oncology—but it’s also overwhelming a system not built to keep pace. In the U.S., cancer drugs now account for some of the highest-cost treatments in healthcare, and with that has come a surge in prior authorization requirements and denials. Studies suggest physicians…

Read More