Demystifying the Value of the Fitting Room with Data

Designed for retail leaders and lovers alike, Retail Refined explores the in-store technology of the future, challenges the industry’s preconceived notions, and brings together retail’s biggest names to understand the brand strategies that will define the next decade in retail.

 

What’s the value of the fitting room for retailers? Most don’t know because they don’t have data. In fact, many stores have little to no information on customer experiences in-store. Solving this problem is Crave Retail. The founder Matthew Cyr sat down with host Melissa Gonzalez to talk about the platform.

“The goal was how do we help physical retail digitize stores to the get the same kind of data as eCommerce” – Matthew Cyr

Cyr has an extensive background with experience in eCommerce software and in-store operations. He described Crave Retail as “an interactive experience and analytics platform that’s purpose-built for stores.”

When Cyr decided to launch the company, two driving factors guided him. First, most data that retailers have about customers is their online activity. “The goal was how do we help physical retail digitize stores to the get the same kind of data as eCommerce,” he said.

The second part was creating technology that sales associates would adopt and use. “If you’re buying a technology solution for stores and not thinking about associates, you’re going to fail. They are the frontline driving force behind customer experiences,” Cyr added.

Cyr said that one of the biggest gaps his customers are trying to understand is the value of the fitting room. Crave Retail’s Connected Fitting Room changes the game on in-store KPIs. It offers convenience and personalization. The technology works with RFID, showing shoppers the items in the fitting room, availability, pricing, discounts, and recommended items. If the customer needs help, they request it, and associates receive a notification.

This technology is also usable on the sales floor. Employees can scan an item and have accurate information on what’s available and outfit ideas.

Cyr also talked about a great success story. “The client came in with some benchmark data on fitting room traffic. After implementing Crave, they had the opportunity to measure more, seeing a 20 percent uplift in sales from the fitting room.”

Listen to Previous Episodes of Retail Refined Right Here!

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Latest

mastering AV sales strategies
Mastering AV Sales Strategies: A Diverse Market Requires Understanding Individual Needs
December 8, 2023

Mastering AV sales strategies in a global professional audio-visual (Pro AV) market, poised to reach $79.2 billion by 2028, requires much attention to detail. The surge in demand from corporate, government, and institutional sectors, driven by the need for enhanced productivity and efficient working environments, gives AV sales pros a lot of opportunity. In […]

Read More
cybersecurity in healthcare
Cybersecurity in Healthcare: Addressing the Growing Threat
December 8, 2023

To keep up with the growing threats, cybersecurity in healthcare is a high-level priority. The recent ransomware attack on Ardent Health underscores a stark reality for the healthcare industry: cyber threats are a significant and ongoing challenge. Mike Saylor, the CEO of Blackswan Cybersecurity, LLC, sheds light on the complexities of cybersecurity in healthcare. […]

Read More
effective debt management
Effective Debt Management Holds the Keys to Small Business Cash Flow and Growth
December 8, 2023

Effective debt management through a robust accounts receivable system is essential for small business cash flow and growth, necessitating automated payment schedules and strategic policy adjustments. Collaborating with a collection agency as a strategic partner can enhance revenue recovery while preserving positive customer relationships. How critical is effective debt management for the financial health […]

Read More