Demystifying the Value of the Fitting Room with Data

Designed for retail leaders and lovers alike, Retail Refined explores the in-store technology of the future, challenges the industry’s preconceived notions, and brings together retail’s biggest names to understand the brand strategies that will define the next decade in retail.

 

What’s the value of the fitting room for retailers? Most don’t know because they don’t have data. In fact, many stores have little to no information on customer experiences in-store. Solving this problem is Crave Retail. The founder Matthew Cyr sat down with host Melissa Gonzalez to talk about the platform.

“The goal was how do we help physical retail digitize stores to the get the same kind of data as eCommerce” – Matthew Cyr

Cyr has an extensive background with experience in eCommerce software and in-store operations. He described Crave Retail as “an interactive experience and analytics platform that’s purpose-built for stores.”

When Cyr decided to launch the company, two driving factors guided him. First, most data that retailers have about customers is their online activity. “The goal was how do we help physical retail digitize stores to the get the same kind of data as eCommerce,” he said.

The second part was creating technology that sales associates would adopt and use. “If you’re buying a technology solution for stores and not thinking about associates, you’re going to fail. They are the frontline driving force behind customer experiences,” Cyr added.

Cyr said that one of the biggest gaps his customers are trying to understand is the value of the fitting room. Crave Retail’s Connected Fitting Room changes the game on in-store KPIs. It offers convenience and personalization. The technology works with RFID, showing shoppers the items in the fitting room, availability, pricing, discounts, and recommended items. If the customer needs help, they request it, and associates receive a notification.

This technology is also usable on the sales floor. Employees can scan an item and have accurate information on what’s available and outfit ideas.

Cyr also talked about a great success story. “The client came in with some benchmark data on fitting room traffic. After implementing Crave, they had the opportunity to measure more, seeing a 20 percent uplift in sales from the fitting room.”

Listen to Previous Episodes of Retail Refined Right Here!

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

DXpedition
Icom Powers 3Y0K : Ham Radio’s Most Ambitious DXpedition to Remote Bouvet Island Part 1
July 11, 2025

Bouvet Island sits at the edge of the world. It is frozen, uninhabited, and almost impossible to access. Fewer people have set foot there than in space. That level of remoteness is exactly what makes it so valuable to amateur radio operators. The island ranks tenth on ClubLog’s list of Most Wanted DXCC entities,…

Read More
entrepreneurial success
The Hidden Key to Entrepreneurial Success: Build Momentum Through Personal Branding and Authentic Networking
July 10, 2025

What if the biggest pivot of your career started with a conversation?  In this episode of Professional Quotient, host Jason Winningham welcomes Fanny Dunagan, CEO and Content Strategist of PathLynks, LLC. Fanny shares her journey from high-pressure consulting in Singapore to founding her own media and branding company — and why learning to network…

Read More
Q2 2025
RM Q2 2025 Wrap Up
July 9, 2025

Rogue Marketing continues to lead with intention in a space often driven by noise. Q2 2025 reflected a strategic focus on substance, where each initiative supported long-term brand growth. The team transformed internal recognition efforts into enduring brand assets and refined event strategies through immersive, results-driven experiences. Website launches during the quarter balanced visual…

Read More
amateur radios
Hamvention Spotlight: Emergency Preparedness Led PrepHam Paul to Amateur Radios and a Rising Voice in the Field
July 9, 2025

PrepHam Paul (K5VLP) celebrated his first visit to Dayton Hamvention by marking a major channel milestone. He hosted a giveaway of the  IC-2370B mobile radio from Icom to thank viewers for helping him reach 10,000 subscribers. His passion for emergency preparedness, rooted in his experience as an Eagle Scout and later studies in emergency management,…

Read More