Demystifying the Value of the Fitting Room with Data

Designed for retail leaders and lovers alike, Retail Refined explores the in-store technology of the future, challenges the industry’s preconceived notions, and brings together retail’s biggest names to understand the brand strategies that will define the next decade in retail.

 

What’s the value of the fitting room for retailers? Most don’t know because they don’t have data. In fact, many stores have little to no information on customer experiences in-store. Solving this problem is Crave Retail. The founder Matthew Cyr sat down with host Melissa Gonzalez to talk about the platform.

“The goal was how do we help physical retail digitize stores to the get the same kind of data as eCommerce” – Matthew Cyr

Cyr has an extensive background with experience in eCommerce software and in-store operations. He described Crave Retail as “an interactive experience and analytics platform that’s purpose-built for stores.”

When Cyr decided to launch the company, two driving factors guided him. First, most data that retailers have about customers is their online activity. “The goal was how do we help physical retail digitize stores to the get the same kind of data as eCommerce,” he said.

The second part was creating technology that sales associates would adopt and use. “If you’re buying a technology solution for stores and not thinking about associates, you’re going to fail. They are the frontline driving force behind customer experiences,” Cyr added.

Cyr said that one of the biggest gaps his customers are trying to understand is the value of the fitting room. Crave Retail’s Connected Fitting Room changes the game on in-store KPIs. It offers convenience and personalization. The technology works with RFID, showing shoppers the items in the fitting room, availability, pricing, discounts, and recommended items. If the customer needs help, they request it, and associates receive a notification.

This technology is also usable on the sales floor. Employees can scan an item and have accurate information on what’s available and outfit ideas.

Cyr also talked about a great success story. “The client came in with some benchmark data on fitting room traffic. After implementing Crave, they had the opportunity to measure more, seeing a 20 percent uplift in sales from the fitting room.”

Listen to Previous Episodes of Retail Refined Right Here!

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

Fan-Centric Business Transformation
Prop Room
May 23, 2024

In this episode of the Fans First series, Jesse Cole, the mastermind behind the Savannah Bananas, shares with us that in the vibrant world of marketing, creativity knows no bounds—a philosophy embodied by a prop room and studio teeming with eclectic costumes and outlandish ideas. This creative hub, seemingly disconnected from conventional themes like bananas,…

Read More
Ace Gardner and Jacob Lewis discuss NIL Deals and Transfer Portals
NIL Deals and Transfer Portals are Also Impacting College Staff and Their Roles
May 23, 2024

College sports is undergoing a significant transformation with the advent of Name, Image, and Likeness (NIL) rights and the increasing prevalence of transfer portals. These changes are reshaping how college staff operate, presenting both opportunities and challenges. With the rise of NIL deals and transfer portals, understanding the behind-the-scenes impact on college coaching staff…

Read More
sales process automation
The Future of Business Success Lies in Real-Time Feedback and Sales Process Automation
May 22, 2024

Amid the rapid pace of technological advancements, sales processes are undergoing significant changes. Companies are increasingly pressured to enhance efficiency, accuracy, and customer satisfaction. According to Forrester’s 2023 report, a staggering 90% of global business buyers experienced stalled purchasing processes due to economic headwinds, emphasizing the importance of price transparency and the need for…

Read More
thaly palanisamy as new president
Stenograph, LLC Announces Thaly Palanisamy as New President
May 22, 2024

Stenograph, LLC is pleased to announce Thaly Palanisamy as president. In his role, Mr. Palanisamy will guide Stenograph in executing its strategic vision: Empowering the capture, preservation, and accessibility of verbatim records. “Thaly’s leadership skills, combined with the Stenograph strategy deployed by our talented team, will ensure success as we charter our course for the…

Read More