Why a Toymaker Is Spending $4 Billion on Original Content

The streaming wars may have a new entrant, and it is not one with a long history in content. However, with Hasbro’s acquisition of Entertainment One, the brand seems poised to increase toy sales of the back of popular television and film content.

The $4 billion dollar deal gives Hasbro ownership of popular children’s content like Peppa Pig to go along with its original brands like Nerf, G.I. Joe and Dungeons & Dragons.

Hasbro sees an opportunity to bring its intellectual property to life, and increase toy sales at the same time.

For the latest on all things retail, head to our industry page. You can also follow us on Twitter @RetailMKSL. Be sure to leave your reaction to this news in our LinkedIn Market Leaders group here!

Follow us on social media for the latest updates in B2B!


AV industry supply chain
Insights on the status of the AV Industry Supply Chain
December 11, 2023

In a time when the AV industry supply chain faces unprecedented challenges, understanding its current status and future trajectory is crucial. In this week’s segment of “Dear Matt,” presented by Vistacom, host Matt Boyer, the Director of Technology at Vistacom, brings his over 30 years of experience in the audiovisual industry to the status […]

Read More
empowering futures
Empowering Futures: How FoodCorps is Revolutionizing Education and Community Well-being through Food
December 11, 2023

Curt Ellis and Rob Harvey, co-CEOs of FoodCorps, are at the forefront of a transformative movement in school food education. They are focused on empowering futures through their innovative approach. Their mission intertwines the essential elements of health, joy, and empowerment, fundamentally recognizing the role of food not only as sustenance but as a […]

Read More
healthcare startups
Healthcare Startups Need More Than Innovation
December 11, 2023

Healthcare startups need more than innovation; they require dynamic leaders willing to take these endeavors beyond the ordinary into uncharted waters to generate unparalleled success and lead the industry forward. In the latest episode of The Healthcare Rethink Podcast, host Brian Urban sits down with multifaceted healthcare leader Jonathan Baktari, MD, CEO of eNational […]

Read More