The streaming wars may have a new entrant, and it is not one with a long history in content. However, with Hasbro’s acquisition of Entertainment One, the brand seems poised to increase toy sales of the back of popular television and film content.

The $4 billion dollar deal gives Hasbro ownership of popular children’s content like Peppa Pig to go along with its original brands like Nerf, G.I. Joe and Dungeons & Dragons.

Hasbro sees an opportunity to bring its intellectual property to life, and increase toy sales at the same time.

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