How E-Commerce Returns Can Be Maximized
Key Points:
- E-commerce platforms like Happy Returns are viable options for online retailers that don’t have a physical store presence or small store footprints to provide more return choices
- It doesn’t make economic sense to invest in stand alone return centers for most retailers and brands except for a few large ones
- Partnership between brick & mortar and e-commerce platforms is a win for the shopper the retailer and the brick & mortar retail partner that’s facilitating the returns in store
Commentary:
E-commerce is constantly changing how business is done. For some consumers returning items bought on e-commerce platforms can be difficult especially when there isn’t a physical store presence to go to. With platforms like Happy Return, a company that specializes in helping consumers make returns, solutions to this problem are starting to be found. MarketScale asked Meyar Sheik, President & Chief Commerce Officer at Kibo: Are e-commerce platforms like Happy Returns the most viable option to provide more return choices for online retailers that don’t have a physical store presence or small store footprints?
