The key to success in any industry is innovation and a willingness to be first on the scene, so to speak – and live broadcast has jumped up to fill a role at the forefront of relationship building, education and more.

Garrett Metal Detectors recently took advantage, turning to the medium to announce the latest in a long line of innovative metal detecting solutions – the ACE Apex.

In a broadcast (above) that reached tens of thousands, Garrett highlighted the cutting-edge detector, which features multi-frequency technology, Z-Lynk Wireless headphone capability, durable and intuitive design, a Viper Multi-Flex Series coil, an easy-to-read display, a well-balanced net weight of only 2.5 pounds, excellent detection depth and fast target recovery, and more.

With a groundbreaking product due for announcement, Garrett CEO Steve Novakovich said his company needed an event to match that could deliver engagement even during the uncertain period brought about by the COVID-19 pandemic.

“This is a groundbreaking event, and we believe it’s an industry first,” Novakovich said. “It is a live, online and interactive reveal of the exciting Garrett Apex.”

For more about how live broadcast is changing the face of B2B, click here to read about how it’s empowering companies to effectively own their messaging.