How Retailers and CPG Category Managers Can Leverage Emerging Tech
How do retailers predict what will be the drink choice of this fall? Well, it may seem impossible to guess that choices of consumers but one company is looking at how retailers and CPG’s can work together to lean into data to not only examine consumer buyer behavior but to break down detrimental silos, and ultimately increase profitability.
That relationship is discussed on an upcoming episode of Retail Refined, Melissa Gonzales sits down with Ryan Powell the VP of Retail Strategy & Consulting for Insite AI. The two discuss that relationship as well as summer trends when it comes to summer drinks such as kombucha and seltzers and where they may be headed beyond being a nice drink to enjoy on a summer evening.
