Articles by tag: CPG
Amazon’s HQ2 Pause Should Force Businesses to Rethink Workplace Flexibility Office Space Expansion
As Amazon decides to pause the construction of its HQ2 project amidst an uncertain economic climate, businesses are forced to grapple with the strategic viability of their workplace and work model. Major tech companies, faced with significant workforce reductions, are reevaluating the need for traditional office spaces and whether it’s a wise decision to consider […]
Metaverse Marketing: Influencer Avatars Open Up Retailers to a Target Generation of Consumers
The Metaverse has been growing since 2020 and is predicted to hit $800 billion by 2024. The Metaverse has always been extremely popular with the gaming industry, but there are more areas where the Metaverse has been proven to generate revenue for companies. Retailers are now expanding and using Metaverse marketing to reach younger generations […]
Sustainable Living: Exploring the Relationship Between Home Development and Trees
On this episode of Building Roots, two of Treenewal’s ISA Certified Arborists, James Allen and Cory Herpel, discussed the importance of taking a proactive approach to maintaining healthy trees in developing communities. They highlighted the need for involving an arborist early in the process, before any construction takes place, to minimize root damage and other […]
AI is Driving Market Personalization
When Gary Hawkings first started his career in retail, he didn’t know exactly where the road might take him. Rightfully, he has carved his own path and now sits down with host Christine Russo as the founder and CEO of CART, the Center of Advancing Retail and Technology to discuss CART’s purpose and the driving […]
How CPGs Are Using Retail Sales Data to Set Their Brand Apart in 2022
With the assumption supply chain issues will continue to impact retail for the foreseeable future, how can retailers best optimize their assortments heading into 2022? This question was on Retail Refined’s Melissa Gonzalez’ mind when she spoke with Andrew Criezis, Head of Product for SMB Globally, at NielsenIQ. At NielsonIQ’s SMB segment, Criezis and his […]
Part Two: Store As a Media: How Can Brands and Retailers Truly Engage Shoppers?
In the second part of “Store as a Media: How can brands and retailers truly engage shoppers?” host Maroun Ishac, Director of Business Development at Intel’s Internet of Things Group, talked with David Roth, CEO of The Store WPP and Chairman of the BAV Group, and Jay Hutton, CEO of VSBLTY. The Store tracks […]
Data is Shifting the CPG-Retailer Relationship
CPGs and retailers have always had strong ties. With consumer behavior shifts, more competition, and new technology tools, that relationship is evolving. In the center of the CPG-retailer relationship are AI and machine learning. Taking on this topic, Retail Refined host Melissa Gonzalez spoke with Ryan Powell, VP Retail Strategy and Consulting, at Insite […]
Part One: Store As A Media: How Can Brands and Retailers Truly Engage Shoppers?
The role of the store is changing. For success, differentiation and emotional connection with consumers is crucial. In this episode of “To the Edge and Beyond,” host Maroun Ishac, Director of Business Development at Intel’s Internet of Things Group, talked with David Roth, CEO of The Store WPP and Chairman of the BAV Group, […]
Can the CPG Industry Balance D2C Strategies with a Positive In-Store Experience?
Key Points: Food and beverage brands used the pandemic to test D2C initiatives. CPG, food, and beverage companies need to test out what will work both online and offline because more consumers are using e-commerce. C-stores and grocery stores will remain dominant channels to reach customers. Commentary: During the COVID-19 pandemic, companies in the […]
How Retailers and CPG Category Managers Can Leverage Emerging Tech
How do retailers predict what will be the drink choice of this fall? Well, it may seem impossible to guess that choices of consumers but one company is looking at how retailers and CPG’s can work together to lean into data to not only examine consumer buyer behavior but to break down detrimental silos, and […]
Creating Impactful Digital Experiences for Your Retail Brand
Designed for retail leaders and lovers alike, Retail Refined explores the in-store technology of the future, challenges the industry’s preconceived notions, and brings together retail’s biggest names to understand the brand strategies that will define the next decade in retail. Creating a digital experience for a consumer is essential but an often overlooked aspect of retail. […]