Articles by tag: CPG
When Gary Hawkings first started his career in retail, he didn’t know exactly where the road might take him. Rightfully, he has carved his own path and now sits down with host Christine Russo as the founder and CEO of CART, the Center of Advancing Retail and Technology to discuss CART’s purpose and the driving […]
Latest
2021 Retail Refined
How CPGs Are Using Retail Sales Data to Set Their Brand Apart in 2022
With the assumption supply chain issues will continue to impact retail for the foreseeable future, how can retailers best optimize their assortments heading into 2022? This question was on Retail Refined’s Melissa Gonzalez’ mind when she spoke with Andrew Criezis, Head of Product for SMB Globally, at NielsenIQ. At NielsonIQ’s SMB segment, Criezis and his […]
Podcasts
Part Two: Store As a Media: How Can Brands and Retailers Truly Engage Shoppers?
In the second part of “Store as a Media: How can brands and retailers truly engage shoppers?” host Maroun Ishac, Director of Business Development at Intel’s Internet of Things Group, talked with David Roth, CEO of The Store WPP and Chairman of the BAV Group, and Jay Hutton, CEO of VSBLTY. The Store tracks […]
2021 Retail Refined
Data is Shifting the CPG-Retailer Relationship
CPGs and retailers have always had strong ties. With consumer behavior shifts, more competition, and new technology tools, that relationship is evolving. In the center of the CPG-retailer relationship are AI and machine learning. Taking on this topic, Retail Refined host Melissa Gonzalez spoke with Ryan Powell, VP Retail Strategy and Consulting, at Insite […]
Podcasts
Part One: Store As A Media: How Can Brands and Retailers Truly Engage Shoppers?
The role of the store is changing. For success, differentiation and emotional connection with consumers is crucial. In this episode of “To the Edge and Beyond,” host Maroun Ishac, Director of Business Development at Intel’s Internet of Things Group, talked with David Roth, CEO of The Store WPP and Chairman of the BAV Group, […]
Food & Beverage
Can the CPG Industry Balance D2C Strategies with a Positive In-Store Experience?
Key Points: Food and beverage brands used the pandemic to test D2C initiatives. CPG, food, and beverage companies need to test out what will work both online and offline because more consumers are using e-commerce. C-stores and grocery stores will remain dominant channels to reach customers. Commentary: During the COVID-19 pandemic, companies in the […]
Retail
How Retailers and CPG Category Managers Can Leverage Emerging Tech
How do retailers predict what will be the drink choice of this fall? Well, it may seem impossible to guess that choices of consumers but one company is looking at how retailers and CPG’s can work together to lean into data to not only examine consumer buyer behavior but to break down detrimental silos, and […]