How Your Brand Can Capitalize on the International Ecommerce Explosion

Designed for retail leaders and lovers alike, Retail Refined explores the in-store technology of the future, challenges the industry’s preconceived notions, and brings together retail’s biggest names to understand the brand strategies that will define the next decade in retail.

 

Last year saw a 35% increase in cross-border e-commerce as a result of the pandemic keeping consumers at home. While brands have unprecedented access to growth outside their home markets, many don’t have the digital capabilities and local expertise they need to fully leverage international opportunities.

Will this massive expansion of global e-commerce continue unabated? To discuss current trends in cross-border e-commerce and whether these changes in consumer behavior are sticky, host Melissa Gonzales welcomed Patrick Bousquet-Chavanne the President and CEO, Americas at eShopWorld, the world’s leading cross-border e-commerce solution provider.

“This is one of the most important opportunities today for brands, whether they are small to medium-sized enterprises or whether they are large-sized enterprises, to start capturing global potential and start to be relevant to a global customer base.” – Patrick Bousquet-Chavanne

Localization of e-commerce solutions is essential to international brand expansion. Gonzalez and Bousquet-Chavanne delved into the need for native currency pricing as well as local, secure payment options, easy returns, and trackable shipping. Reducing friction in these creates a personalized experience that fosters loyalty with consumers looking for convenience and ease of discovery. “The world is discovering that regardless of where you’re located you now have access to the global catalog of the world’s best brands.” Bousquet-Chavanne said. He points out that by the end of 2021, 70% of consumers will have made a cross-border purchase.

Will these trends continue? How do brands take advantage of this explosion in international e-commerce? What are the best strategies? Gonzalez and Bousquet-Chavanne have insights into this fast growing sector of retail and how it will shape brands in the future.

Listen to Previous Episodes of Retail Refined Right Here!

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Latest

mastering AV sales strategies
Mastering AV Sales Strategies: A Diverse Market Requires Understanding Individual Needs
December 8, 2023

Mastering AV sales strategies in a global professional audio-visual (Pro AV) market, poised to reach $79.2 billion by 2028, requires much attention to detail. The surge in demand from corporate, government, and institutional sectors, driven by the need for enhanced productivity and efficient working environments, gives AV sales pros a lot of opportunity. In […]

Read More
cybersecurity in healthcare
Cybersecurity in Healthcare: Addressing the Growing Threat
December 8, 2023

To keep up with the growing threats, cybersecurity in healthcare is a high-level priority. The recent ransomware attack on Ardent Health underscores a stark reality for the healthcare industry: cyber threats are a significant and ongoing challenge. Mike Saylor, the CEO of Blackswan Cybersecurity, LLC, sheds light on the complexities of cybersecurity in healthcare. […]

Read More
effective debt management
Effective Debt Management Holds the Keys to Small Business Cash Flow and Growth
December 8, 2023

Effective debt management through a robust accounts receivable system is essential for small business cash flow and growth, necessitating automated payment schedules and strategic policy adjustments. Collaborating with a collection agency as a strategic partner can enhance revenue recovery while preserving positive customer relationships. How critical is effective debt management for the financial health […]

Read More