How Your Brand Can Capitalize on the International Ecommerce Explosion

Designed for retail leaders and lovers alike, Retail Refined explores the in-store technology of the future, challenges the industry’s preconceived notions, and brings together retail’s biggest names to understand the brand strategies that will define the next decade in retail.

 

Last year saw a 35% increase in cross-border e-commerce as a result of the pandemic keeping consumers at home. While brands have unprecedented access to growth outside their home markets, many don’t have the digital capabilities and local expertise they need to fully leverage international opportunities.

Will this massive expansion of global e-commerce continue unabated? To discuss current trends in cross-border e-commerce and whether these changes in consumer behavior are sticky, host Melissa Gonzales welcomed Patrick Bousquet-Chavanne the President and CEO, Americas at eShopWorld, the world’s leading cross-border e-commerce solution provider.

“This is one of the most important opportunities today for brands, whether they are small to medium-sized enterprises or whether they are large-sized enterprises, to start capturing global potential and start to be relevant to a global customer base.” – Patrick Bousquet-Chavanne

Localization of e-commerce solutions is essential to international brand expansion. Gonzalez and Bousquet-Chavanne delved into the need for native currency pricing as well as local, secure payment options, easy returns, and trackable shipping. Reducing friction in these creates a personalized experience that fosters loyalty with consumers looking for convenience and ease of discovery. “The world is discovering that regardless of where you’re located you now have access to the global catalog of the world’s best brands.” Bousquet-Chavanne said. He points out that by the end of 2021, 70% of consumers will have made a cross-border purchase.

Will these trends continue? How do brands take advantage of this explosion in international e-commerce? What are the best strategies? Gonzalez and Bousquet-Chavanne have insights into this fast growing sector of retail and how it will shape brands in the future.

Listen to Previous Episodes of Retail Refined Right Here!

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

What Super Bowl 59 Taught Us About UGC
What Super Bowl 59 Taught Us About UGC
February 11, 2025

In this episode of UGC for B2B, host Logan King sits down with Game Changers podcast host Katie Steinberg, who attended Super Bowl 59 and witnessed firsthand how User-Generated Content (UGC) is transforming the fan experience. Katie shares her experience in New Orleans, describing the electric atmosphere, the immersive fan activations, and the way content…

Read More
Kathryn O'Day
Ironman Mindset for Success with Kathryn O’Day | Ep. 24 | Growthwell with Josh Byrd
February 11, 2025

Balancing high performance in business, family, and fitness is no small feat, but Kathryn O’Day makes it look effortless. As a seven-time Ironman finisher and a venture capitalist, her approach to goal-setting and resilience offers valuable lessons for professionals looking to push their limits. After all, Ironman is one of the most challenging single-day…

Read More
Quantum Computing
Next-Gen Logistics: How Quantum Computing Powers Smoother Shipping and Fewer Delays
February 11, 2025

Supply chains are more complex than ever, with companies managing vast networks of suppliers, transportation routes, and inventory systems. Traditional computing methods are reaching their limits, struggling to process massive datasets efficiently. But here, quantum computing can come to the rescue: By integrating live data from IoT-enabled traffic monitoring tools and vehicles, quantum systems…

Read More
HVAC
Revolutionizing Construction Efficiency with Tailored HVAC Solutions
February 10, 2025

Discover the influence of Polygon’s cutting-edge GDX-45 HVAC systems, showcased in the Solomia Project by Operations Manager, Kyle Mattingly. Facilitating both construction progress and workforce comfort, these systems are practical solutions for the challenges of construction environments. Overcoming Project Challenges In the ongoing pursuit of progress, constructions often face hitches requiring strategic problem-solving. During…

Read More