Amazon recently announced its plans to open a conventional grocery store in California. Unlike its Whole Foods or Amazon Fresh ventures, this move is expected to provide a shopping experience that all Americans are generally accustomed to.

However, this move may not be about food or even money at all for Amazon. To find out why the e-commerce giant is exploring this avenue, Business Casual hosts Geoffrey Short and Daniel Litwin spoke to Kiri Masters.

Masters is a Forbes Contributor, Founder & CEO of Bobsled Marketing and an expert on all things Amazon.

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