Introducing “What Just Happened?” with Christine Russo

Join Christine Russo, a leading industry analyst, in her discussions with leaders in retail, technology, innovation, metaverse and more.

 

Getting consumers to stay means providing quality product and quality rewards. Andrew Forman, CEO and Founder of Givz.com, a donation-driven marketing tool, sits down with host Christine Russo to discuss the story behind Givz and how his product is shaping the retail and ecommerce market.

There are current trends in retail.

  1. Brands are moving away from discounts but need to find a way to continue driving sales
  2. Consumers are demanding purpose-driven activity specific to each individual shopper

To meet those trends, Forman said, “Givz sits at the nexus of those two trends, allowing brands to convert discounts into donations and run what we’re calling donation-based incentives.”

Givz works by allowing the retailer to book the full amount of revenue while providing incentive post-purchase. “When you give a 20% discount, you’re losing 20% of your revenue. In this case, you’re getting the full amount of revenue,” said Forman. After purchasing, the customer can choose their charity of choice and donate to that charity through their purchase.

“The brand only pays for the people that actually follow through and go through with choosing their charity,” he continued.

The donation code itself is only valid for 14 days but customers do receive two reminder emails, once within 24 hours and once after 10 days, to use their code. With over 250,000 different charities, Givz has a plethora of charities to choose from and their impact is undeniable.

Over the course of Black Friday Weekend in 2021, “$60,000 went to real charities here in the United States, over 600 charities were supported,” stated Forman.

Givz works with companies such as H&M, Tervis, and Smile Direct Club and avoids decreasing conversion by using drop-down banners and PDP inserts through their Shopify app.

Brands can also use Givz through implementing an API I-frame on the web page or simply by sending an email.

More Stories Like This:

IBM Study Shows a Growing Portion of Consumers Embrace Hybrid Shopping

$40 Million in Funding Allows HugePOD to expand to the US

Follow us on social media for the latest updates in B2B!

Image

Latest

stealth students
Colleges Turn to Precision Marketing, Advanced Tracking, and Privacy-First Strategies to Engage Stealth Students
September 5, 2025

Colleges and universities face mounting challenges in reaching prospective students who never formally identify themselves in the recruitment process—often called “stealth shoppers.” Research shows that at least one in three applicants to private four-year colleges in the U.S. apply as stealth students. For enrollment leaders, this hidden audience—students who research institutions anonymously online before ever…

Read More
UGC
How to End UGC Self-Sabotage in B2B with Vidlo’s Chynna Morgan
September 4, 2025

Most B2B marketers already know user-generated content (UGC) has power. But too many still get in their own way — clinging to polished video shoots, siloed workflows, or the excuse that their brand “isn’t sexy.” In the latest episode of UGC for B2B, host Daniel Litwin sits down with Chynna Morgan, CEO & Founder…

Read More
How Hotels Bounce Back From the Unexpected
How Hotels Bounce Back From the Unexpected
September 4, 2025

In this episode of Inside Restoration & Recovery, host Martha Lewis sits down with Josh Creznic, Director of Hospitality Services at BMS CAT, to unpack the unique challenges and critical priorities in hotel restoration. With over two decades of experience in hospitality—spanning major brands like Marriott and Wyndham—Josh brings deep insight into how restoration…

Read More
Built from the Dirt Up: Dillan Dumont’s Journey from Bricklayer to Industry Disruptor
September 4, 2025

With all types of infrastructure across America aging, there has never been more of a need for smarter, less disruptive solutions than now. From trenchless pipe repair to utility innovation, the construction world is shifting and young leaders like Dillan Dumont are stepping into the spotlight. Cities like New York and Chicago are facing…

Read More