Lowering Your Advertising Cost: Bricks and Clicks

 

Retail spans both brick & mortar and ecommerce. So how do you optimize both to excel?

The overarching goal of any retail organization is to get more profit in your pocket, and lowering your Amazon ACoS is a tried-and-true way to work toward that outcome.

Today, I’m covering three ways you can do just that.

Lowering your Amazon ACoS can be accomplished through:

  1.  Keywords
  2. Manual Ads
  3. Optimization

Essentially, if you can lock down the right keywords and use that data to your advantage, gain visibility into ad effectiveness, and optimize your offering, you can find success on the world’s biggest online retailer.

Check out these helpful resources:

Jen’s Free Retail Success Group on Facebook.

With affiliate link MerchantWords, you’ll get MerchantWords for $99/yr. The regular cost is $30 per month, so you’re realizing tremendous savings! MerchantWords is used for shopper search data on Amazon.

Jungle Scout gives you sales by item and keyword on Amazon for $40 per month.

Starting at $59 per month, Teikametrics gives you auto ad visibility, plus all kinds of other snazzy tools to increase sales and profit.

Stay tuned for a new episode every other Thursday!

Follow us on social media for the latest updates in B2B!

Image

Latest

Engineering
Scaling Experiential Learning in the Curriculum: How Iron Range Engineering Transformed Engineering Education
June 1, 2026

Engineering has transformed nearly every part of modern life, from the phones in our pockets to the systems powering global industry. But the way engineers are educated has often moved far more slowly than the profession itself. Employers are asking for graduates who can navigate ambiguity, communicate across teams, and contribute meaningfully from the…

Read More
vascular surgeon
When Geography Meets Purpose: How One Move Reshaped a Vascular Surgeon’s Career
May 28, 2026

Medicine isn’t what it used to be—not for the people practicing it. Independent physicians are becoming the exception, not the norm, as more doctors move into hospital systems, corporate groups, and academic networks. At the same time, the pipeline of specialists isn’t keeping pace with growing patient needs, particularly in complex fields like vascular…

Read More
safer HVAC chemicals
From Second Chances to Stronger Teams: Bradley Henderson on Structure, Culture, and Trades-Based Redemption
May 26, 2026

The trades have always demanded grit, but grit alone doesn’t build a strong workforce. People need structure, clear expectations, and a sense that their work is taking them somewhere. That’s especially true in HVAC and mechanical services, where employers are trying to hire, retain, and develop talent in a labor market that feels tighter and…

Read More
courage
Creative Confidence and Moral Courage: The Leadership Traits Business Schools Should Be Betting On
May 25, 2026

What students need from higher education is becoming harder to pin down than it once was. As higher education faces mounting pressure—from student disengagement to the rapid rise of artificial intelligence—institutions are being forced to rethink not just what students learn, but who they become. New research and industry signals suggest that technical knowledge…

Read More