Lowering Your Advertising Cost: Bricks and Clicks

 

Retail spans both brick & mortar and ecommerce. So how do you optimize both to excel?

The overarching goal of any retail organization is to get more profit in your pocket, and lowering your Amazon ACoS is a tried-and-true way to work toward that outcome.

Today, I’m covering three ways you can do just that.

Lowering your Amazon ACoS can be accomplished through:

  1.  Keywords
  2. Manual Ads
  3. Optimization

Essentially, if you can lock down the right keywords and use that data to your advantage, gain visibility into ad effectiveness, and optimize your offering, you can find success on the world’s biggest online retailer.

Check out these helpful resources:

Jen’s Free Retail Success Group on Facebook.

With affiliate link MerchantWords, you’ll get MerchantWords for $99/yr. The regular cost is $30 per month, so you’re realizing tremendous savings! MerchantWords is used for shopper search data on Amazon.

Jungle Scout gives you sales by item and keyword on Amazon for $40 per month.

Starting at $59 per month, Teikametrics gives you auto ad visibility, plus all kinds of other snazzy tools to increase sales and profit.

Stay tuned for a new episode every other Thursday!

Follow us on social media for the latest updates in B2B!

Image

Latest

Texas
Policy, Patients, and the Future of Healthcare: How Texas Plans to Fix a Strained System
May 4, 2026

The U.S. healthcare system is under real strain—and it’s something both patients and physicians are feeling in everyday care. In Texas, those pressures are even more visible, where rapid population growth, rural access challenges, and regulatory complexity are making it harder for patients to get timely care and for doctors to focus on medicine…

Read More
adaptive learning
Scaling Career-Ready Skills: How Adaptive Learning and Generative AI Are Transforming Higher Education
May 4, 2026

Skills-based learning has moved from buzzword to mandate as colleges face mounting pressure to connect credentials, employability, and measurable learner outcomes. Employers are increasingly using skills-based hiring practices, and NACE’s Job Outlook 2026 notes that students need to demonstrate concrete examples of skills in action during hiring processes. At the same time, higher education…

Read More
Gen Alpha
A Gen Alpha Take on Experiential Retail: What Works, What Doesn’t, and What’s Missing
May 4, 2026

Gen Alpha is no longer a future consumer segment—they are already shaping how retail and entertainment experiences are designed today. Research from MG2 shows that a whopping 70% of Gen Alpha influence what adults in their lives purchase, reshaping brand decisions faster than many companies are prepared for. As experiential retail continues to evolve—with…

Read More
TGR Foundation
Tiger Woods’ TGR Foundation Is Reimagining Education Through Learning Labs and Hands-On STEM Experiences
May 4, 2026

Education systems around the world are under pressure to evolve faster than ever, especially for underserved communities. In the U.S. alone, millions of students in low-income households still lack access to STEM resources and career pathways—fueling a widening opportunity gap. For more than 30 years, the TGR Foundation, founded by Tiger Woods, has worked…

Read More