MarketScale Retail 02/04/19: Super Bowls & Super Avatars

 

Today’s guests on the MarketScale Retail Podcast Show, Roland Memisevic and MarketScale’s own Geoff Short, discuss two “super” aspects of retail: the use of intelligent avatars in brick-and-mortar stores, and the annual impact of the Super Bowl on the industry. Quite uniquely, retail is being affected by future trends even as it continues to feel an impact from half-century old traditions.

A VIRTUAL WELCOME AT A PHYSICAL STORE

First up on the podcast is Roland Memisevic, co-founder & CEO of Twenty Billion Neurons, a company that creates intelligent avatars to fulfill different roles in a business space, from concierge to smart advisor to store greeter. One of those avatars is already making a name for herself in retail: Millie, the personal avatar they’ve created for brick-and-mortar stores, is providing a more personalized technology-based experience for shoppers. Coming off of NRF where we truly felt the importance of a quality experience for the customer, Memisevic explains how these virtual assistants can have just as big of an impact as the robotics transforming the warehouse, or the tech enabling frictionless payment.

“Millie is the world’s first context-aware digital avatar. Powered by artificial intelligence, Millie is a life-size helper who interacts with people by observing and understanding their actions and the physical context. With her friendly and like-able personality, Millie is the ultimate assistant, offering a level of personal care, from retail greeter and product promoter to personal coach for enhanced skills-based learning,” Memisevic explained on the TwentyBN website.

SUPER BOWL, SUPER SALES

Geoff Short, Chief Digital Editor at MarketScale, came on the podcast to give us a more focused look at one of the biggest intersections of retail and sports: the Super Bowl. Short pointed out that 60.9 million Americans were planning on attending a Super Bowl party, with 44 million planning on hosting. The average American will spend $81 in preparation for the game, with Millennials spending the most of any demographic: $118. Most of that money—80 percent—will be on food.

For individual teams, a Super Bowl appearance is a sure-fire way to boost retail sales; the L.A. Rams have sold “a year’s worth of merchandise in the last ten days, since they clinched their Super Bowl bid,” Short said. At the same time, Short observes that the two Super Bowl teams were probably not the best for the Atlanta market. After all, the Rams only returned to L.A. three years ago, and the Patriots have been to the Super Bowl nine out of the last eighteen years, most likely engaging few Atlanta-native football fans. All of this points to the complexities behind the retail impact of the Super Bowl, both nationally and within the host city.

For the latest news, videos, and podcasts in the Retail Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @RetailMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

Women's empowerment
Seizing the Narrative: The Transformative Impact of Storytelling on Women’s Empowerment
April 19, 2024

With gender equality becoming a significant global agenda, the narrative around women’s empowerment is more relevant than ever. Amid rising awareness and shifting societal norms, women are increasingly seeking avenues for self-expression and empowerment. A recent study by the Global Gender Gap Report highlights that while progress is being made, substantial efforts are still […]

Read More
V2G technology
Plug into the Future: Decoding V2G for Utility Applications
April 19, 2024

Brian Rudy from Verizon IoT and Melissa Chan of Fermata Energy explore the cutting-edge potential of vehicle-to-grid (V2G) technology at DISTRIBUTECH 2024. Their discussion highlights how this innovation transforms electric vehicles into dynamic energy storage units, capable of stabilizing the grid by storing and discharging power as needed. This technology represents a significant shift […]

Read More
zero trust architecture
Secure Grid Modernization with Zero Trust Architecture
April 19, 2024

Ray Bauer of Verizon Business engages with Del Rodriguez from Palo Alto Networks at DISTRIBUTECH 2024. Rodriguez shares insights into the significance of cybersecurity within the utility sector, particularly in light of increasing cyber threats and the convergence of IT and operational technology (OT). Bauer and Rodriguez discuss Palo Alto Networks’ initiatives to enhance […]

Read More
private wireless networks
Private Wireless Networks
April 19, 2024

Verizon host Wayne Weeks discusses the evolving utility industry with John Gaster, CEO of KSI Data Sciences at DISTRIBUTECH 2024. Together, they explore how KSI focuses on harnessing data from remote sensing devices to enhance the safety, efficiency, and cost-effectiveness of utility operations. Gaster emphasizes the significant role of AI and machine learning in […]

Read More