Merging the Physical and Digital Worlds: Retail Refined

In a (bring your own device) retail world, the lines between the physical and digital worlds continue to merge thanks to the possibilities of computer vision. In this episode with guest Christian Floerkemeier, CTO and co-founder of Scandit, learn how Scandit is helping retailers automate end-to-end retail operations by moving routine processes and tasks onto mobile devices powered by high-performance barcode scanning software. From consumer self-scanning apps for self-checkout and Scan-and-Go shopping to augmented reality for access to real-time information, they are redefining retail one scan at a time via intelligent text and object recognition capturing customer imagination and reducing operational costs.

About the Guest

Christian Floerkemeier: CTO, VP Product, and co-founder of Scandit
As CTO and VP Product, Scandit co-founder Christian Floerkemeier is responsible for Scandit’s product strategy and roadmap and is the technical lead behind Scandit’s patented Barcode Scanner technology.

Before founding Scandit, Christian was the Associate Director of the Auto-ID Lab at MIT and a member of the MIT research team that developed the RFID technology which is today in use in major supply chains. Christian also co-founded Fosstrak, the leading open-source RFID software platform that implements the EPC Network specification. He was the technical program chair of the Internet of Things Conference in 2008 and IEEE RFID 2009 and general chair of IEEE RFID 2011.

Christian received a PhD in Computer Science from ETH Zurich and a Bachelor and MEng degree in Electrical Engineering from the University of Cambridge.

About the Company

Scandit enables businesses and consumers to interact with everyday objects by blending the physical and digital worlds using computer vision. Scandit technology is a unique machine learning platform combining leading-edge barcode scanning, text recognition (OCR), object recognition and augmented reality (AR) for use on any camera-equipped smart device, from smartphones to drones, wearables and robots.

Many of the world’s most successful companies use Scandit as part of their digital transformation, including 7-Eleven, Alaska Airlines, Carrefour, Hermes, La Poste, Levi Strauss & Co, Sephora and Toyota.

What Melissa Asked

  • How does Scandit blend the physical and digital worlds using computer vision?
  • Why did you start the company and how has your vision evolved since then?
  • How do you see changing behaviors due to COVID accelerating adoption for in-store technology integration?
  • How does Scandit take costs out of operational costs?
  • How long does it take you to get a store up and running, and optimized?
  • Are there a couple of retail use cases/success story examples you can share?

Listen To Previous Episodes of Retail Refined Right Here!

Follow us on social media for the latest updates in B2B!

Image

Latest

DXpedition
Icom Powers 3Y0K : Ham Radio’s Most Ambitious DXpedition to Remote Bouvet Island Part 1
July 11, 2025

Bouvet Island sits at the edge of the world. It is frozen, uninhabited, and almost impossible to access. Fewer people have set foot there than in space. That level of remoteness is exactly what makes it so valuable to amateur radio operators. The island ranks tenth on ClubLog’s list of Most Wanted DXCC entities,…

Read More
entrepreneurial success
The Hidden Key to Entrepreneurial Success: Build Momentum Through Personal Branding and Authentic Networking
July 10, 2025

What if the biggest pivot of your career started with a conversation?  In this episode of Professional Quotient, host Jason Winningham welcomes Fanny Dunagan, CEO and Content Strategist of PathLynks, LLC. Fanny shares her journey from high-pressure consulting in Singapore to founding her own media and branding company — and why learning to network…

Read More
Q2 2025
RM Q2 2025 Wrap Up
July 9, 2025

Rogue Marketing continues to lead with intention in a space often driven by noise. Q2 2025 reflected a strategic focus on substance, where each initiative supported long-term brand growth. The team transformed internal recognition efforts into enduring brand assets and refined event strategies through immersive, results-driven experiences. Website launches during the quarter balanced visual…

Read More
amateur radios
Hamvention Spotlight: Emergency Preparedness Led PrepHam Paul to Amateur Radios and a Rising Voice in the Field
July 9, 2025

PrepHam Paul (K5VLP) celebrated his first visit to Dayton Hamvention by marking a major channel milestone. He hosted a giveaway of the  IC-2370B mobile radio from Icom to thank viewers for helping him reach 10,000 subscribers. His passion for emergency preparedness, rooted in his experience as an Eagle Scout and later studies in emergency management,…

Read More