National Retail Federation Survey Shows the Business Side of Halloween

Halloween may be one of the most popular holidays for children, but retail professionals are looking forward to it with high anticipation, albeit for different reasons.

The National Retail Federation (NRF) has released its annual survey results that examine the economic impact of Halloween in the United States.

While the numbers do not bare record totals, 2019 is expected to be a strong year for businesses involved with the holiday. The NRF projects a total spend of $8.8 billion, down $200 million from last year and $300 million from the record high $9.1 billion spent in 2017.

According to the survey, $3.2 billion will be spent on costumes and $2.6 billion of candy will be purchased, which 95 percent of survey respondents said they will buy the latter.

On average, consumers will spend $86.27, down from last year’s all-time high of $86.79. The NRF claims 172 million Americans are expected to participate in the holiday this year, 68 percent of those surveyed.

Tech is also playing a role in Halloween this year, continuing a trend from the past few years. More and more, participants are turning to social media for costume inspiration. Instagram has inspired Halloween purchases for 14 percent of survey participants, up from 7 percent in the same survey in 2015. Pinterest leads the way with consumers among social media platforms, inspiring 18 percent of respondents.

Thirty-five percent of survey respondents said online searches would influence their costume, compared to 20 percent who plan to draw inspiration from friends and family.

Follow us on social media for the latest updates in B2B!


Bridging the Gap Between the Commercial and Residential Audio Communities
November 27, 2023

In this episode of “Pro AV Today,” host Ben Thomas sits down with Audra Kinsley of Sonos Professional to unpack a topic that’s causing (sound) waves in the audio industry: the fusion of commercial and residential audio systems. As we navigate through a landscape where consumer and professional audio worlds are increasingly intersecting, Sonos steps […]

Read More
Unleashing Educator Brilliance: Transformative Thought Leadership in Education
November 27, 2023

In an era where education stands at the crossroads of tradition and innovation, the potential value of thought leadership becomes the guiding star for progress. “Just Thinking” dives into this potential with host Kevin Dougherty and guest Evan Edwards, a Professional Learning Specialist at 806 Technologies who exemplifies the transformative impact of visionary guidance […]

Read More
strategic scheduling
Exploring Strategic Scheduling with Timely: A Key to Managing Educational Fiscal Challenges
November 27, 2023

Author: Michael Horn Educational institutions today are facing a financial precipice, with declining enrollments and funding cuts. Many schools are struggling to adapt to these fiscal pressures, highlighting the need for transformative solutions. This scenario raises an urgent need for innovative strategies like strategic scheduling to manage resources efficiently. What innovative approaches can districts […]

Read More