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Working Smarter, Not Harder in Retail with Jennifer Ruscin of Growth Spurt Sales and Marketing

On today’s podcast, we get to chat with Jennifer Ruscin, the owner of Growth Spurt Sales and Marketing. We discuss the tectonic shift in marketing strategy. The new paradigm that has retailers actually listening to customers, how technology helps work smarter not harder, and the future delivery of Oreos and “grape-based” beverages. As an…

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On today’s podcast, we get to chat with Jennifer Ruscin, the owner of Growth Spurt Sales and Marketing. We discuss the tectonic shift in marketing strategy. The new paradigm that has retailers actually listening to customers, how technology helps work smarter not harder, and the future delivery of Oreos and “grape-based” beverages.

As an entrepreneur who has worked for the largest retailer in the world, Jennifer brings a wealth of knowledge, wisdom, experience, and expertise to the brick-and-mortar and online business worlds.

In just three short years, she took her own business from zero to half a million dollars. Her portfolio includes several, multimillion dollar clients who are now earning as much as six figures a month. She is also working less; working smarter; and getting out of her own way in her business so that she can recover lost time and do the things that she loves: taking care of herself, taking care of her family, and giving back.

Jennifer is now combining her love of teaching and life hacking to help business owners, as business owners and as human beings, live the life they’ve always dreamed of by scaling their business the right way; by working smarter, not harder; and by creating their own reality.

You can find her on LinkedIn, Facebook, or her website.

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Deloitte: Holiday e-commerce to reach up to $319B in 2026–27

Deloitte: Holiday e-commerce to reach up to $319B in 2026–27

Deloitte forecasts U.S. holiday e-commerce of $316.1 billion to $318.9 billion for November 2026 through January 2027, up 7.5% to 8.4%. Total retail is projected to grow 4% to 4.8% to about $1.7 trillion. The faster online growth rate is a planning input for fulfillment staffing and site readiness.

  • 01Last season's total holiday sales grew 4.1% by Census Bureau count, above the 2.9% to 3.4% range Deloitte had forecast in fall 2025.
  • 02Deloitte's 2025 survey found 33% of U.S. consumers expected to use generative AI somewhere in their holiday shopping; product data quality now matters for machine readers as well as human ones.
  • 03Adobe's and Salesforce's holiday projections landed in late September and October last year, so the next two to six weeks should bring corroborating or conflicting numbers to plan against.

Sep 18, 2026

Club stores drove nearly half of the growth in $330B U.S. store-brand sales

Club stores drove nearly half of the growth in $330B U.S. store-brand sales

Circana reports U.S. private-label sales reached $330 billion, with store brands holding 24% unit share and 23% dollar share of CPG. Club stores drove nearly half of the growth. Circana expects share gains to continue through 2026 at a slower pace as national brands sharpen pricing and innovation.

  • 01Club channels account for nearly half of all U.S. private-brand growth, so a store-brand program benchmarked only against supermarket peers is missing where the volume is actually moving.
  • 02A one-point gap between store-brand unit share (24%) and dollar share (23%) suggests private label is no longer priced far below the market average, which changes the margin math for premium-tier extensions.
  • 03The EU's 50% private-label unit share is more than double the U.S. figure, a reference point for how much headroom exists even as Circana expects the U.S. pace to moderate through 2026.

Sep 17, 2026

Meta plans to nearly double Meta Lab stores for Ray-Ban AI glasses

Meta plans to nearly double Meta Lab stores for Ray-Ban AI glasses

Meta is nearly doubling the store footprint of Meta Lab, its retail concept for Ray-Ban AI glasses, according to Modern Retail. In November 2025, The Wall Street Journal reported on pop-up stores in Los Angeles, Las Vegas, Burlingame and New York City. The stores are built for lingering and selfies. That design brief matters for any brand selling a wearable people must try on.

  • 01Meta designed its Meta Lab pop-ups around dwell time and photo-taking, with coffee stations and full-length mirrors; its creative director told The Wall Street Journal the company wants visitors to bring friends and stay a while rather than move through quickly.
  • 02For brands launching a wearable that shoppers need to see on their own face, Meta’s planned store expansion is a real-world reference point for solving the try-on problem.
  • 03The signal to watch is whether the new Meta Lab locations keep the pop-up format the Journal described or shift toward longer-term leases.

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