RetailX Panel Explores a New ‘Phygital’ World

Photos Courtesy of Melissa Gonzalez.

There are more ways to reach consumers today than ever before in retail. Sometimes though, this many options can actually make it hard for businesses to reach their customers.

At RetailX in Chicago, industry professionals are learning skills to increase their digital and physical retail presence with the hopes of creating customers for life. Educational panels are critical to this education.

Lionesque Group CEO and Founder Melissa Gonzalez moderated a panel discussion yesterday titled, “Living in a Phygital World as a Digital Native”. The conversation was participated in by Molly Bellar, Creative Director, Stella & Dot; Stephen Kuhl, CEO & Founder, Burrow; and Haviv Zahav, Founding Team & Head of Brands, SHOWFIELDS.

“The audience was introduced to a curated group of fast growing digital brands that have unlocked ‘super consumers’ by bridging their online business with the physical world,” Gonzalez wrote. “We discussed their customer-centric approach to brick-and-mortar retail, the HALO effect and how we see the future of retail for direct-to-consumer brands.”

The panel discussion was part of GlobalShop’s Pop-Up Talks program, which is free to attend. The program runs through Thursday, June 27.

GlobalShop’s Pop-Up Talks program

While at the show, the Lionesque Group also worked on its #MannequinChallenge outside the Gable booth!

For more from RetailX, and the latest retail news, head to our industry page! Also check out more from Melissa Gonzalez on her contributor page here!

Follow us on social media for the latest updates in B2B!


mastering AV sales strategies
Mastering AV Sales Strategies: A Diverse Market Requires Understanding Individual Needs
December 8, 2023

Mastering AV sales strategies in a global professional audio-visual (Pro AV) market, poised to reach $79.2 billion by 2028, requires much attention to detail. The surge in demand from corporate, government, and institutional sectors, driven by the need for enhanced productivity and efficient working environments, gives AV sales pros a lot of opportunity. In […]

Read More
cybersecurity in healthcare
Cybersecurity in Healthcare: Addressing the Growing Threat
December 8, 2023

To keep up with the growing threats, cybersecurity in healthcare is a high-level priority. The recent ransomware attack on Ardent Health underscores a stark reality for the healthcare industry: cyber threats are a significant and ongoing challenge. Mike Saylor, the CEO of Blackswan Cybersecurity, LLC, sheds light on the complexities of cybersecurity in healthcare. […]

Read More
effective debt management
Effective Debt Management Holds the Keys to Small Business Cash Flow and Growth
December 8, 2023

Effective debt management through a robust accounts receivable system is essential for small business cash flow and growth, necessitating automated payment schedules and strategic policy adjustments. Collaborating with a collection agency as a strategic partner can enhance revenue recovery while preserving positive customer relationships. How critical is effective debt management for the financial health […]

Read More