Articles by tag: Melissa Gonzalez Article
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Adapting the SLR Magic of Anamorphic Filmmaking to the Panasonic Lumix Ecosystem Creates Endless Filmmaking Possibilities
The Panasonic Lumix System revolutionized independent filmmaking through the convergence of a handheld DSLR style body, larger than video camera sensors for a narrow depth of field, and the versatility and utility of interchangeable lenses. By being mirrorless and with the use of adapters, a broad gamut of vintage and modern lenses became available for […]
AV is Bridging the Gap Between the Real World and the Metaverse at Industry Conferences
How is AV helping bridge the gap between the real world and the metaverse? Some of the best examples can be seen in the midst of large-scale trade shows and industry events. For example, ETHDenver, an annual blockchain conference held in Denver, Colorado, hosts more than 20,000 technologists every year to innovate and develop […]
Why Authentic Content Should Be at the Forefront of Your Company’s Marketing Strategy
Media today is the most powerful it’s ever been, and with the introduction of new channels to consume it daily, the consumer can become easily overwhelmed with a plethora of choices. How does your channel stand out? Authentic media might be the clickbait. With the likes of TikTok, YouTube, and streaming services like Spotify, […]
RetailX Panel Explores a New ‘Phygital’ World
Photos Courtesy of Melissa Gonzalez. There are more ways to reach consumers today than ever before in retail. Sometimes though, this many options can actually make it hard for businesses to reach their customers. At RetailX in Chicago, industry professionals are learning skills to increase their digital and physical retail presence with the hopes of […]
Key Takeaways From the World Retail Congress’ Global Conversation
Melissa Gonzalez is CEO and Founder of The Lionesque Group Last week, just under 1,400 attendees traveled to Amsterdam for the annual World Retail Congress. This year’s theme was “High Velocity Retail”, illustrative of the speed at which changes in technology, consumers, and retail is happening today. It was far from your ordinary conference as […]
Experience World Retail Congress with an Industry Insider
Retail Minded Founder Nicole Leinbach Reyhle checked in after last week’s World Retail Congress to explain her experience in Amsterdam. WRC is one of the most important shows on the retail calendar each year, as demonstrated by representation from companies like Google, Alibaba, Crate and Barrel, JD.com and others. Reyhle was a participant in an […]
World Retail Congress Aims to Answer Looming Industry Questions
Every year since 2007, the biggest brands, executives and personalities of the retail industry have met at the World Retail Congress. The 2019 edition of the conference just concluded in Amsterdam, and was by no means a standard retail event. Lionesque Group Founder Melissa Gonzalez was among the session leaders this year, moderating a discussion […]