The Democratization of Live Selling

 

Live selling has a new look, and retailers are finding new opportunities to connect with audiences. While live selling came to prominence through TVs with players like QVC, today’s shopper desires an experiential retail experience from their smartphone. eCommerce and live selling expert Brandon Kruse, CEO of CommentSold, shared his insights and predictions for this type of shopping.

Kruse started the company in 2017 after seeing a clothing company entrepreneur find success but struggle with social selling. He said, “I advised the friend not to start an online clothing company because she’d get crushed by the competition. But she did anyway, and after trying traditional eCommerce strategies, she began to have a breakthrough selling only on Facebook, but she needed a way to invoice and manage operations.”

He told her he could write a program to do that in a few hours. He joked he’s still working on that code. CommentSold is, of course, the result of that need. It’s a technology platform that allows retailers to sell across social channels and through websites and mobile apps.

Finding a way to enter the eCommerce market doesn’t have to seem insurmountable. Kruse said three things he sees with CommentSold’s successful retailers: authenticity, consistency, and depth of product.

“The number one thing is authenticity. They are building relationships with customers. They are consistent with their content and have a depth of product to keep selling to the same customer,” he added.

When talking about the best channel for his customers, he sees organic social as the number one source of new shopper acquisition. But those shoppers become loyal when they download the brand’s app. “With an app, you control the distribution of your content with users receiving push notifications that live video is starting. You don’t have that same control with social profiles,” Kruse stated.

So how is live and social selling fairing during COVID? Kruse relayed that the company continues to have impressive numbers, greater than Black Friday in 2019. “There has been live selling growth during COVID, even in such a competitive market as women’s clothing. Live selling of a dress is much different than seeing a static image. It’s a very curated experience that may not be possible in person right now,” he commented.

Listen To Previous Episodes of Retail Refined Right Here!

 

Follow us on social media for the latest updates in B2B!

Image

Latest

LodgIQ
Olde Mill Inn Leveraging Maestro All-In-One PMS and LodgIQ AI Integration to Wow Guests, Drive Revenues
November 5, 2024

The popular central New Jersey wedding and social event destination is making data-driven decisions, maximizing its revenue potential, and connecting with guests in more strategic ways. MARKHAM, Ontario, Nov. 5, 2024 — Maestro, the hotel industry’s leading Web Browser-based cloud and on-premises All-In-One property-management system, teamed with preeminent commercial strategy platform LodgIQ to improve operations,…

Read More
luxury residential technology
Kaleidoscape Takes Luxury Residential Technology to New Heights
November 4, 2024

Home automation and luxury residential technology are reaching new heights of sophistication. Previously centered on isolated home theater rooms, this industry now integrates smart features and high-quality audiovisual setups throughout entire homes. In a market once dominated by high-cost, integrator-managed installations, shifts toward accessible DIY technology and e-commerce have introduced new options for consumers….

Read More
DCS and IMI Unite for a Stronger Future
DCS and IMI Unite for a Stronger Future
November 4, 2024

In the latest episode of On Time In Full, host Gabrielle Bejarano sits down with Seth Taylor, Executive Vice President of Operations at Designed Conveyor Systems (DCS), and Mike Smith, Vice President of Operations at IMI Industrial. The conversation centers around the recent acquisition of IMI by DCS, a strategic move aimed at expanding…

Read More
the people business
The People Business: A Model For the Future? Land Rehabilitation & Workforce Training
November 4, 2024

In this episode of The Apple One Podcast’s The People Business series, host Brett Howroyd dives into Buffalo, New York’s revitalization efforts, highlighting transformative work in brownfield redevelopment and workforce training. With insights from Stephen Tucker, CEO of the Northland Workforce Training Center, and Peter Cammarata, former president of the Buffalo Urban Development Corporation (BUDC),…

Read More