The Evolution of Sampling: Retail Refined

 

In a post-COVID world, sampling will be a new experience. The evolution will be solved by the digitization of vending led by a curated consumer journey. In this episode, host Melissa Gonzalez speaks with Marci Weisler, Chief Commerical Officer of Vengo Labs, a leading digital marketing and retail tech company connecting brands and consumers in the places they go by combining media, product sampling and retail.  Learn how digital machines will go contactless and be a key tool for data collection from top of funnel to conversion for brands and retailers, as consumers are empowered to have a “remote controlled” shopping experience in the future.

About Marci

Marci Weisler is an accomplished executive and advisor with broad experience growing and managing digital businesses for both startups and brands, with a focus on strategy and execution, innovation and transformation. She’s currently Chief Commercial Officer of Vengo Labs, and prior she had her own consultancy with clients including Kellogg’s, Gilt and Entertainment Benefits Group as well as startups disrupting health, media, and mobile. Marci also founded SWSI Media (Smart Women. Smart Ideas), which powers women-founded and women-led businesses and co-executive produced Queen Bossa series combining competition and mentorship for black women entrepreneurs that aired on BETher.

About Vengo Labs

Vengo is a leader in marketing and retail technology, at the intersection of unattended retail, digital out-of-home (DOOH) media, and attributable product sampling.  Vengo continues to expand both its Core Network and In-Retail solutions and offer new solutions for brands, locations, and stores engaging with consumers.
https://vengolabs.com/

What Melissa Asked

1. Marci, tell us about your role as Chief Commercial Officer at Vengo?
2. You are no stranger to digital strategies and innovation for brands, what are your thoughts on how those aspects will be even more intertwined into physical retail post COVD-19?
3. Sampling in particular will be a challenge in store, especially when it comes to things like beauty testers, how do you see Vengo helping the industry solve for this?
4. What kind of data do you capture and how do you help your clients contextualize that data and glean insights?
5. What have been some of your most successful activations and why? What are key elements for a successful formula?
6. With the world moving to a less touch reliant world, how do you see digital mini machines like yours evolve. You recently implemented contactless machines, how will it work?

Upcoming Event

Melissa will be hosting a webinar titled The New Consumer Behaviors That Will Reshape The Physical Store on June 9th. During the session, she will cover how stores will approach the reallocation of front-of-house and back-of-house employees to better serve new logistical needs and customer expectations.

For more information or to register for the seminar, you can visit Retail Innovation Week.

Listen To Previous Episodes of Retail Refined Right Here!

Follow us on social media for the latest updates in B2B!

Image

Latest

DXpedition
Icom Powers 3Y0K : Ham Radio’s Most Ambitious DXpedition to Remote Bouvet Island Part 1
July 11, 2025

Bouvet Island sits at the edge of the world. It is frozen, uninhabited, and almost impossible to access. Fewer people have set foot there than in space. That level of remoteness is exactly what makes it so valuable to amateur radio operators. The island ranks tenth on ClubLog’s list of Most Wanted DXCC entities,…

Read More
entrepreneurial success
The Hidden Key to Entrepreneurial Success: Build Momentum Through Personal Branding and Authentic Networking
July 10, 2025

What if the biggest pivot of your career started with a conversation?  In this episode of Professional Quotient, host Jason Winningham welcomes Fanny Dunagan, CEO and Content Strategist of PathLynks, LLC. Fanny shares her journey from high-pressure consulting in Singapore to founding her own media and branding company — and why learning to network…

Read More
Q2 2025
RM Q2 2025 Wrap Up
July 9, 2025

Rogue Marketing continues to lead with intention in a space often driven by noise. Q2 2025 reflected a strategic focus on substance, where each initiative supported long-term brand growth. The team transformed internal recognition efforts into enduring brand assets and refined event strategies through immersive, results-driven experiences. Website launches during the quarter balanced visual…

Read More
amateur radios
Hamvention Spotlight: Emergency Preparedness Led PrepHam Paul to Amateur Radios and a Rising Voice in the Field
July 9, 2025

PrepHam Paul (K5VLP) celebrated his first visit to Dayton Hamvention by marking a major channel milestone. He hosted a giveaway of the  IC-2370B mobile radio from Icom to thank viewers for helping him reach 10,000 subscribers. His passion for emergency preparedness, rooted in his experience as an Eagle Scout and later studies in emergency management,…

Read More