Interior Design
Brand Development
Marketing
Retail Design
Try Before You Buy Retail with Donny Ouyang
In this episode of What Just Happened, host Christine Russo invites guest Donny Ouyang, CEO of Blackcart, to chat about his company and its try before you buy SaaS solution. The try before you buy software solution is a fairly new concept for the industry. But as retailers like Londre try it on, Ouyang explains that it can seamlessly integrate
into many retailers’ current process.
“The product itself, it doesn’t touch any of the inventory or the backhand the way it integrates, we rely on the exact same ecommerce processes that currently exist,” said Ouyang.
Ouyang and Russo also discuss…
● What products try before you buy typically covers
● How try before you buy provides faster product performance data to retailers
● How try before you buy improves customer acquisition methods
“It’s really expensive to acquire new customers right now and for try before you buy, we save quite a bit, like for every dollar of ad-spend you get a lot more customers and higher AOV because of that,” said Ouyang.
Ouyang is the Founder and CEO of Blackcart, a company he has grown for over five years. Prior to founding Blackcart, Ouyang has led the charge through many innovative solutions including founding Rayku and Kinkarso Tech. He earned a B.Com. in Business Adminstration and Management from the University of Toronto.
Recent Posts
In an era where digitalization and sustainability are reshaping the retail landscape, Giovanni Zaccariello, SVP of Global Visual Experience at Coach, offers a fresh perspective on retail innovation. With the post-pandemic world demanding more engaging and responsible brand experiences, Coach’s strategy stands out. A recent study by McKinsey highlights the increasing importance of digital […]
In an era where retail is rapidly transforming, understanding the nuances of technology, strategy, and innovation has never been more critical. The retail industry is at a crossroads, grappling with the integration of digital and physical experiences, and the stakes are high. This backdrop sets the stage for a compelling discussion on the future of […]
In the latest episode of What Just Happened, host Christine Russo sits down with retail legend Arnie Cohen, CEO of J. Peterman Company, to discuss the surprising resurgence of catalogs in the digital age. Cohen delves into the tactile experience catalogs offer, the challenges faced during the COVID-19 pandemic, and the integration of cart.com […]