Why the In-Store Experience is Tapping into Customers’ Love for Ecommerce

Shoppers are much more accustomed to ecommerce today than 18 months ago, but that doesn’t mean they aren’t still bringing the digital to the physical store. Studies over the last few years have shown a range of 60% to 80% of shoppers use their phone during the in-store shopping experience. With this overwhelming blend of the two retail worlds, it’s driving brick and mortar stores to experiment with how they can blur the lines of the physical experience with online convenience and frictionlessness.

Should stores offer a premium experience, elevated with digital tools, that entice consumers to come shop in person versus solely shopping online? Can the potential benefits for up-sells and brand loyalty match ecommerce’s level of shopping convenience?

For perspective, we turned to Retail Refined guest, retail entrepreneur and founder of Endear, Leigh Sevin.

Follow us on social media for the latest updates in B2B!

Image

Latest

Travel
Making Travel More Flexible: How Paypal Pay Later Options Are Changing the Way We Book Holidays
October 14, 2025

For many travelers, the excitement of booking a holiday often collides with the practical realities of budgeting. As prices fluctuate and spontaneous getaways become more common, flexible payment options have emerged as a quiet revolution in the travel industry. Travelers today expect not only convenience but control — the ability to plan their dream escape…

Read More
shop on tv
The Power of Trust and Flexibility: How Shop On TV Uses PayPal to Redefine the Customer Buying Experience
October 14, 2025

In today’s evolving retail landscape, the intersection of television and eCommerce is redefining how consumers discover and purchase products. As audiences watch, they increasingly expect to buy in the moment — a trend fueling the rise of “shoppertainment,” where entertainment meets instant conversion. For many retailers entering this space, one of the biggest hurdles isn’t…

Read More
Parallon
From Humility to High Performance: What Healthcare Leaders Can Learn from Parallon’s Global Strategy
October 14, 2025

Healthcare is evolving faster than ever—from the surge of AI-driven automation to rising patient expectations for seamless, consumer-style care. Amid this transformation, leaders face the challenge of keeping technology human. According to Deloitte’s 2025 Global Health Care Outlook, seven in ten C-suite healthcare executives across five countries say improving operational efficiency and productivity is a…

Read More
paypal
How PayPal Is Powering a New Era of Luxury at Watches of Switzerland
October 14, 2025

In a world where luxury and accessibility often stand at opposite ends of the spectrum, digital payment innovation is helping close the gap. The rise of flexible financing options has redefined how consumers experience high-end retail, especially in sectors like fine jewelry and horology. Platforms like PayPal have become more than just transactional tools—they’re strategic…

Read More