Connecting the World’s Broadband Deserts

 

Consistent and reliable internet connections are critical for our modern economy. So, why, in 2021, are there still large swaths of the Americas without reliable internet access?

Deb Socia, President and CEO of The Enterprise Center, and Jimmy Hall, VP of Engineering & Product Services with 3-GIS, provided insights on where the United States stands today and the challenges to providing such access to all of the Americas.

The Enterprise Center is a non-profit in Chattanooga, TN. It works with the city and the county around economic development and digital inclusion, smart cities infrastructure, innovation and the entrepreneurial eco-structure system. From Socia’s vantage point, the U.S. still has ways to go to get people, especially those in rural and underserved communities, connected.

“If you ask the FCC, they say there are at least 21 million Americans without access, but we know that number is pretty low,” Socia said. “If you ask Microsoft, they say it’s as high as 162 million. It’s a pretty wide-range between 21 and 162 million.”

If a wider swath of internet access is needed, and everyone knows it’s needed, what issues hamper the effort to bring broadband access to those who don’t have it? From a local level, Socia sees many impediments from 19 states that don’t allow local decision-making around building broadband. “I think the importance of empowering every potential way of solving this problem is important at this moment,” Socia said.

From education and remote work access to signing up to get a COVID vaccination, universal broadband internet access is something that everyone needs in all communities. And while the challenges are many, Hall said technology’s advancements in network engineering make a difference in driving cost efficiencies.

“What we’ve found, and the opportunities that have presented themselves, is how you can design and optimize a network through some of the toolsets that we have at our fingertips now,” Hall said. GIS, spatial data, and design automation play a role in achieving that universal access goal.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

radio
Where Experience Meets the Extreme: John F5VHQ at Radio’s Most Isolated Outpost
January 16, 2026

For some operators, Bouvet Island is the final frontier. For John (F5VHQ), it is a challenge that stands apart even after decades of DXpedition experience. A veteran of more than twenty years in the field and Vice President of the Clipperton DX Club, John joins the multinational 3Y0K team with both experience and conviction. Bouvet…

Read More
DX
Pursuing the World’s Rarest DX: Vadym Ivliev, UT6UD, and the Story That Led Him to Bouvet
January 16, 2026

For some operators, Bouvet Island represents the ultimate technical challenge. For Vadym Ivliev (UT6UD), it is something more personal—and more mysterious. From his home in Kyiv—far removed from the ice, storms, and isolation of Bouvet—Vadym has long been drawn to the island not only for its legendary radio silence, but for the stories it inspires….

Read More
GameStop
Inside GameStop’s Meteoric Stock Surge: A Former Executive Reflects on Power, Pivots, and the Price of Winning
January 15, 2026

The meme-stock era may feel like old news, but its aftershocks are still reshaping how leaders think about transformation, risk, and reward. In the wake of unprecedented short squeezes, shuttered storefronts, and sudden wealth creation, executives across retail and tech are still asking what actually happened—and why. Few episodes crystallize those questions better than…

Read More
podcast
The DisruptED Journey with Tim Maitland at MarketScale (Episode Three)
January 15, 2026

Storytelling is changing fast, shaped by new platforms, shifting audiences, and a growing demand for authenticity. What started as traditional podcasting has evolved into community-driven ecosystems built on real voices and lived experience. In this landscape, storytelling isn’t just content—it’s a way to build connection, spark engagement, and drive meaningful change. When done well,…

Read More