Facebook’s Outage Was Tough For Social Media Marketers. Here’s How They Can Prepare for the Future.
Key Points:
- Social media outages affect marketers and make it nearly impossible to reach audiences, especially if a company doesn’t have owned media channels.
- Companies need to utilize other engagement experiences during a social media outage.
- Depending on the breadth of the reach, companies can also lean on email lists to advertise to consumers.
Commentary:
Last week, Facebook’s servers went down for an entire business day, putting social media managers in a tough place. With no way to access platforms like Facebook and Instagram, heavy players when it comes to advertising on social media, social media managers struggled to push their company’s content or engage with their community. Even though it was a short-term issue, it reflects the overwhelming grip one company and its platforms has on the daily functionings of ecommerce and marketing strategies. Justin Honore sat down with Jon Brodsky, CEO of YouNow, to discuss how social media professionals should plan for an impending social media outage. Whether the outage lasts for merely a few minutes, several hours, or indefinitely, understanding the fleeting stability of these platforms can help prepare for it.
Abridged Thoughts:
This obviously really affects marketers. It makes it almost impossible to reach your audience, especially if you don’t have own media like they’re not coming to your own website if you don’t have an email list.
So what do you do? You use other social media sites. So you come to places like you now? Or you can go and connect with your users and your customers, talk to them live, do a different experience.
Not everything needs to be like, hey, I’m going to blast you with our marketing message all the time. A lot of times people just want to have a conversation, and that’s why live streaming has become so popular, and that’s why services like you now exist.
Latest
By Navigating Sustainability and Responsible Retail, Businesses Can Reach Better Ethical and Profit Achievements
The world is in an era where sustainability and responsible retail business practices are increasingly crucial. For the latest episode of “What Just Happened,” host Christine Russo further explored the hows and whys of this pressing issue by interviewing Cara Smyth, Global Senior Managing Director for ESG and Responsible Retail at Accenture, and Chair […]
Standing Out From the Competition
In a crowded marketplace, authenticity could be the strongest differentiator in standing out from the competition. Actor and Keynote Speaker Greg Bryk shares his insights on making a mark, on-screen and in the B2B arena. Bryk emphasizes the power of authenticity over pandering to the audience. He explains, “The way to stick out from […]
How Marines Master Communications Through Radio
Amid the chaos of the battlefield, the mastery of radio communication can mean the difference between victory and defeat. Marine Corps Veteran Jacob Dent provides a comprehensive look at the pivotal role of single-channel radios in ensuring operational success and safety for Marines stationed at Camp Pendleton and in global operations. The video delves […]