Making AR/VR Content Creation More Manageable

On Spatial Perspectives, host Dan Cui will have a one-on-one dialog with innovators and thought leaders in the growing Spatial Reality, or Spatial Computing, market. Cui will invite guests who can discuss the real world use cases of the technology and how it could benefit mankind while exploring any drawbacks and how they might be mitigated.


Spatial Perspectives brings a new perspective to the AR/VR conversation by talking about a new platform to support extended reality development. Host Dan Cui welcomed Dan Cotting, Director of Product Innovation at BreadVan. Cotting described BreadVan as a content management system (CMS) for 3D content.

“Most companies are making their own tools every time, and we wanted to develop something that’s intuitive for both developers and non-developers” – Dan Cotting

While AR and VR adoption is rising, it’s not easy for companies to develop and manage apps. BreadVan seeks to take the friction out of the process.

“Most companies are making their own tools every time, and we wanted to develop something that’s intuitive for both developers and non-developers,” Cotting said.

The interface is reminiscent of any CMS. It allows for prefab element creation. It also has an asset manager. One of the coolest features is that to update the app, no redeployment is necessary.

“You can just hit refresh, and it updates, without having to turn the app off,” Cotting said.

As noted, this tool is accessible for non-developers. “Most of the time, if an organization needs to make a change, they have to use a developer, which isn’t always available. Whoever needs to manage it whenever is possible, it removes the need to go to IT every time.”

The system could support a wide variety of businesses. Cotting spoke about how a salesperson in the field could use it, based on a partner they have. “A lot of it is ‘imagine if,’ but not all people can imagine. With AR/VR, they can see it.”

The company plans to launch the platform this year officially and currently has a beta program ongoing. “We’re still seeking participants for feedback and want to understand how users will use it,” Cotting shared.

Listen to Previous Episodes of Spatial Perspectives Right Here!

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook –
LinkedIn –

Follow us on social media for the latest updates in B2B!



innovations in healthcare
Innovations in Healthcare: A Discussion with Dr. Craig Joseph at HIMSS 2024
May 24, 2024

Innovations in healthcare were easy to spot at the recent HIMSS 2024 conference. Healthcare Rethink’s Brian Urban caught up with one of those innovators for a live discussion at HIMSS 2024. podcast, Their conversation opens a window and dialogue into the cutting-edge trends reshaping healthcare technology today. This episode features Dr. Craig Joseph, the…

Read More
Preventing burnout
Achieving Professional Growth and Preventing Burnout: The Importance of Time Management and Support Networks in a Fast-Paced World
May 23, 2024

In today’s fast-paced world, balancing professional growth with personal well-being is more crucial than ever. With the rise of remote work, digital transformation, and the constant hustle culture, finding this balance has become a significant challenge for many. A survey conducted by Deloitte suggests that a whopping 77% of professionals experience burnout at work….

Read More
Fan-Centric Business Transformation
Prop Room
May 23, 2024

In this episode of the Fans First series, Jesse Cole, the mastermind behind the Savannah Bananas, shares with us that in the vibrant world of marketing, creativity knows no bounds—a philosophy embodied by a prop room and studio teeming with eclectic costumes and outlandish ideas. This creative hub, seemingly disconnected from conventional themes like bananas,…

Read More
Ace Gardner and Jacob Lewis discuss NIL Deals and Transfer Portals
NIL Deals and Transfer Portals are Also Impacting College Staff and Their Roles
May 23, 2024

College sports is undergoing a significant transformation with the advent of Name, Image, and Likeness (NIL) rights and the increasing prevalence of transfer portals. These changes are reshaping how college staff operate, presenting both opportunities and challenges. With the rise of NIL deals and transfer portals, understanding the behind-the-scenes impact on college coaching staff…

Read More