Making AR/VR Content Creation More Manageable

On Spatial Perspectives, host Dan Cui will have a one-on-one dialog with innovators and thought leaders in the growing Spatial Reality, or Spatial Computing, market. Cui will invite guests who can discuss the real world use cases of the technology and how it could benefit mankind while exploring any drawbacks and how they might be mitigated.

 

Spatial Perspectives brings a new perspective to the AR/VR conversation by talking about a new platform to support extended reality development. Host Dan Cui welcomed Dan Cotting, Director of Product Innovation at BreadVan. Cotting described BreadVan as a content management system (CMS) for 3D content.

“Most companies are making their own tools every time, and we wanted to develop something that’s intuitive for both developers and non-developers” – Dan Cotting

While AR and VR adoption is rising, it’s not easy for companies to develop and manage apps. BreadVan seeks to take the friction out of the process.

“Most companies are making their own tools every time, and we wanted to develop something that’s intuitive for both developers and non-developers,” Cotting said.

The interface is reminiscent of any CMS. It allows for prefab element creation. It also has an asset manager. One of the coolest features is that to update the app, no redeployment is necessary.

“You can just hit refresh, and it updates, without having to turn the app off,” Cotting said.

As noted, this tool is accessible for non-developers. “Most of the time, if an organization needs to make a change, they have to use a developer, which isn’t always available. Whoever needs to manage it whenever is possible, it removes the need to go to IT every time.”

The system could support a wide variety of businesses. Cotting spoke about how a salesperson in the field could use it, based on a partner they have. “A lot of it is ‘imagine if,’ but not all people can imagine. With AR/VR, they can see it.”

The company plans to launch the platform this year officially and currently has a beta program ongoing. “We’re still seeking participants for feedback and want to understand how users will use it,” Cotting shared.

Listen to Previous Episodes of Spatial Perspectives Right Here!

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

wireless LAN radio
Icom’s Wireless LAN Radio System: Redefining Communication in the Commercial Boating Industry
July 8, 2025

Icom’s Senior Sales Manager, Ray Novack, joins Rick Waedekin, Icom’s West Coast Rep and Coast Marine Marketing President, for a conversation at the Pacific Marine Expo. They discuss Icom’s new wireless LAN radio system designed to improve marine communication through secure, internet-based connectivity. These radios are compact, waterproof, and built to handle rugged conditions. Unlike…

Read More
wireless LAN radios
Icom’s Wireless LAN Radios Are a Game-Changer for Remote Lodging Operations
July 8, 2025

In a short conversation at Pacific Marine Expo, Rick Waedekin, West Coast Sales Rep for Icom, speaks with Sean Cleary, owner of Radar Alaska, about Icom’s new wireless LAN radios. Sean highlights how these radios could benefit remote lodges in Alaska by improving communication about guest locations, employee coordination, and supply tracking. He explains…

Read More
IC-M25 EVO
Unboxing the Slim and Rugged IC-M25 EVO VHF Radio from Icom
July 8, 2025

Makayla Servidad, Sales Admin at Icom, unboxes the blue version of the IC-M25 EVO—an upgraded handheld marine VHF radio that combines modern design with everyday functionality. The unit features USB-C charging, a slim and lightweight frame, and a textured grip for comfortable handling. Included in the box are a flexible antenna, a USB-C cable,…

Read More
security industry
Balancing Innovation and Mission: How the Security Industry Navigates Risk and Growth
July 8, 2025

The security industry is at an inflection point. Rapid technological advancements—like AI, cloud platforms, and big data—are revolutionizing how security solutions are deployed and consumed. At the same time, the profile of the security buyer is changing, with IT, HR, and compliance leaders playing a much bigger role in decision-making. As these shifts accelerate, businesses…

Read More