What Will Make a Virtual-Only CES Valuable to Guests?

The tech industry’s most astounding innovations often premier on the global stage at CES–the Consumer Electronics Show. Recently the conference organizers, the Consumer Technology Association (CTA), announced the world-famous conference will go virtual in 2021. With an event so heavily focused on networking, how will a virtual experience change and perhaps improve a participant’s experience?

Powered by RedCircle

Business Casual hosts Daniel Litwin and Tyler Kern check in with technology PR professional Ronjini Joshua for her perspective. Joshua is the Owner & President of The Silver Telegram, a PR agency focused on brand awareness, media relations & thought leadership for technology brands, specifically. She points out that a virtual experience may “allow us to be able to experience more of the show itself,” cutting out the fluff of travel time and walking the floor. The virtual experience is inherently more efficient, and participants will be leaning in to get the most out of it. Joshua also encourages participants to network not only at the show but beforehand as well, which will make starting meaningful conversations all the more fluid.

Follow us on social media for the latest updates in B2B!

Latest

Destination Weddings & Travel
Here’s How Destination Weddings Will Guide Hotel Business Models in 2022
December 3, 2021
  Celebrating stories of love in beautiful locations sounds like a dream job, and it is for Karen Bussen, the exclusive designer for Weddings by Palladium. Bussen joined Say Yes to Travel host Read more
Does the Insurance Model of the Future Exclude A Traditional Health Insurance Carrier
Does the Insurance Model of the Future Exclude A Traditional Health Insurance Carrier
December 3, 2021
  U.S. insurance is privatized, which presents a host of challenges. Michelle Zettergren, Chief Sales and Marketing Officer of Brighton Health Plan Solutions and Nick Stefanizzi, CEO of Read more
What to Keep in Mind as the Holidays Approach
December 3, 2021
The holiday season is here, filled with many days to celebrate. The hosts of Safety Justice League, Jason Lucas, Abby Ferri, and Jason Maldonado, treated listeners to their second annual holiday special Read more