Skip to content
‹ Back to IndustriesProfessional AV

Windows Continues OS Domination as Ubuntu, macOS Gain Ground

The major PC operating systems are constantly fighting for market dominance. Though Microsoft’s Windows rarely has its No. 1 position challenged, and continues to see growth and expansion of its OS solutions, the COVID-19 pandemic may have thrown a slight wrench in their continued success. Microsoft, overall, has seen growth in Windows 10 over…

This story was produced through MarketScale. See how Professional AV teams put it to work with Customer Stories & Case Studies.

·
Share
Windows Continues OS Domination as Ubuntu, macOS Gain Ground

Free workspace

Turn your Professional AV expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

The major PC operating systems are constantly fighting for market dominance. Though Microsoft’s Windows rarely has its No. 1 position challenged, and continues to see growth and expansion of its OS solutions, the COVID-19 pandemic may have thrown a slight wrench in their continued success.

Microsoft, overall, has seen growth in Windows 10 over the last several years; it was reported in a blog post by the Chief Product Officer for Windows & Devices that Windows 10 saw a 75% year-over-year increase in time spent by users. However, even with that growth, April 2020 saw an overall loss in market share for Windows, while Ubuntu & macOS saw their user numbers increase.

On this Business Casual segment, hosts Daniel Litwin and Taylor Bagley break down the numbers and give insights on…

  • Microsoft’s shift in Windows 10X hardware compatibility
  • Why Windows 10 is seeing a drop in dominance, and how the pandemic might be to blame
  • Whether this shift in market dominance, albeit slight, will have an impact for future PC usage
  • What happens if Microsoft’s market dominance is never challenged

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale

Facebook – facebook.com/marketscale

LinkedIn – linkedin.com/company/marketscale

Your experts belong here

Every story in MarketScale Professional AV starts with a company putting its integrators, design engineers, and product specialists on the record. Buyers are already reading this topic. The only question is whose experts they find.

When a spec writer or facilities lead searches this category, your integrators are what they find instead of a competitor.

Book DemoSee how it works15 minutes, straight to a calendar.
B2B Weekly

The week in Professional AV, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Professional AV: are you visible to AI?

Before they reach out, Professional AV buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free Trial

You just read one Professional AV expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your integrators, design engineers, and product specialists into the articles, video, and social content Professional AV buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Professional AV Insights

Clear-Com Arcadia is the intercom hub at a Łódź skills centre running Dante and NETGEAR

Clear-Com Arcadia is the intercom hub at a Łódź skills centre running Dante and NETGEAR

Clear-Com's Arcadia Central Station is the central production communications hub at Łódź's Sectoral Skills Centre for Recording and Sound Reinforcement, connecting studios, control rooms, lecture rooms and other areas. The building's infrastructure is based on NETGEAR AV Series switches and a Dante Audio-over-IP network. Students get hands-on experience with wired, wireless and IP-based intercom workflows.

  • 01The Łódź centre's network runs on NETGEAR AV Series switches with Dante audio-over-IP, which Commercial Audio's CTO said made Clear-Com an ideal fit.

Oct 6, 2026

Telefónica fits its new Madrid broadcast monitoring room with an 11.4-meter Alfalite LED wall

Telefónica fits its new Madrid broadcast monitoring room with an 11.4-meter Alfalite LED wall

Telefónica Servicios Audiovisuales has commissioned an 11.4-meter Alfalite UHD Finepix 1.2 LED wall for a new TSAmediaHUB monitoring room in Aravaca, Madrid. Servers feed it over NDI, so sources can be distributed centrally and layouts adapted to the needs of each operation.

  • 01Fed over NDI video-over-IP, Telefónica's Aravaca wall makes the arrangement of broadcast feeds a server setting that can be adapted for each operation.

Oct 3, 2026

Transcoding moves to the cloud. Intercom, tally and shading stay at the venue

Transcoding moves to the cloud. Intercom, tally and shading stay at the venue

Vendors draw the same line: transcoding and graphics move to the cloud, while intercom, tally and camera shading stay on site. Riedel says the connection back to on-site talent, cameras, tally and IFB can still undermine the production or the business case. Hybrid looks like where things settle.

  • 01Dillon’s analysis suggests hybrid cloud-plus-venue production is where things settle, making on-site hardware for latency-bound work a long-term facility plan item.
  • 02Interoperability standards such as SMPTE ST 2110 and NMOS handle the plumbing. The question to put to vendors now is how their systems provision, configure, tear down and monitor services alongside other vendors' gear.

Oct 1, 2026

Explore More Professional AV Insights

Read more expert perspectives from across Professional AV.

Browse Professional AV Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Professional AV and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512