How College Athletic Departments Should Be Educating Their Athletes on NIL

Named one of Sports Business Journal’s 40 under 40, Casey Schwab is making an impact in the sports -and education- world. In this new episode of Game Changers, host Katie Steinberg sits down with Schwab, CEO of Altius Sports Partners, to discuss education advisory work in utilizing the NIL and beyond.

Schwab emphasized the work Altius focuses on, which is in working for athletic departments to provide athletes with the education and guidance they need to maximize the NIL and strike a balance for those wanting to go into the NFL.

By focusing on long-term goals, rather than short-term monetary gains, Altius helps athletes envision the impact NIL might make when entering into the league and beyond.

Steinberg emphasized one of Altius’ mission goals is in empowering athletes which Schwab said Altius does by, from an institutional perspective, providing resources for the athletes to turn to. Rather than working for each athlete individually, Altius is paid by the university institution to provide “objective guidance in a compliant way”.

In answering how athletic departments should be educating their athletes, Schwab stated “offensively and defensively.” In essence, departments need to get out in front of NIL and talk to athletes about resources and different situations they might come across. This provides a place for the athlete to go to to understand what the next step is in different situations.

Schwab said that Altius aims to create relationships between brands and athletes in a positive and insightful way. He said that while there is certainly an imbalance between athletes wanting to be in this space (NIL) and brands that want to be in this space, Altius focuses on providing guidance for that athlete, to know what to do and how to talk to them.

As for capitalizing on new opportunities, like being the Cinderella team in March Madness, those athletes and groups must be educated on NIL to really take advantage of those viral moments. With Altius, Schwab aims to make this new landscape equally playable.

More Stories Like This:

Eric Dickerson Turns His Toughest Career Moments into Lessons for the Next Generation of Players

Where Stadiums and Resorts Rank with Fiber and 5G Deployments

Follow us on social media for the latest updates in B2B!

Image

Latest

appreciation
When Recognition Feels Real, Culture Thrives: The Quiet Power of Genuine Appreciation at Work
October 27, 2025

Employee appreciation is getting a much-needed rethink. Between hybrid teams, retention pressures, and a rising demand for authenticity at work, HR leaders are being asked to prove that recognition isn’t just a line item. According to Gallup, employees who feel they receive the right level of recognition are four times more likely to be…

Read More
benefits costs
External HR Support Can Help Small and Midsize Businesses Manage Rising Benefits Costs and Compliance Complexity
October 27, 2025

Healthcare costs are surging, and compliance landscapes are growing more complex across state lines. HR professionals are forced to rethink how they support both their people and their business strategy. Rising benefits costs, multi-state compliance, and talent retention pressures have converged to make HR one of the most critical and complex functions for small…

Read More
Leadership
Fighter Jets, Fintech, and the Frontier of AI: Mastering the Art of Adaptable Leadership with Gregory Gorman
October 27, 2025

In an era when artificial intelligence is reshaping entire industries and the pace of software innovation feels almost unmanageable, the question of leadership—what it looks like, how it adapts, and who embodies it—has never been more vital. The technology sector is confronting one of the fastest paradigm shifts in decades, and with that change comes…

Read More
retention
Employee Loyalty Starts with Culture: What the H. E. Butt Foundation Gets Right About Retention
October 27, 2025

Employee expectations have changed fast. The promise of remote work, the rise of burnout, and a sharper focus on well-being have all rewritten what people look for in a job. For HR leaders, that shift has made retention less about perks and more about purpose — about building workplaces that people actually want to stay…

Read More