Skip to content
MarketScale
Demo
‹ Back to IndustriesSports & Entertainment

Kentucky Mens Basketball Locks in a New Recovery Technology Partner

Athletes push their bodies to the limits, needing the best options for recovery. Technology is now revolutionizing this. Hyperice offers percussion technology to relieve muscle pain, stiffness, and soreness. After working with the NBA and other professional leagues, the company announced its first collegiate partnership with Kentucky. The brand believes this will be a “platform to jump…

This story was produced through MarketScale. See how Sports & Entertainment teams put it to work with Events & Onsite Capture.

Share

Athletes push their bodies to the limits, needing the best options for recovery. Technology is now revolutionizing this. Hyperice offers percussion technology to relieve muscle pain, stiffness, and soreness. After working with the NBA and other professional leagues, the company announced its first collegiate partnership with Kentucky. The brand believes this will be a “platform to jump off in the world of the NCAA.”

Hear what Daniel Litwin and Tyler Kern have to say about this exciting news for fitness tech companies. Will this lead to the prevalence of this technology and more fruitful partnerships?

  • Hyperice, known for its Hypervolt percussive therapy massager, secured its first NCAA partnership.
  • Partnerships with the NBA have led to sideline use of Hyperice’s technology.
  • The opportunities presented through sideline and in-game partnerships spells optimism for fitness tech.

Sports & Entertainment: are you visible to AI?

Before they reach out, Sports & Entertainment buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Sports & Entertainment expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's Sports & Entertainment expertise into the articles, video, and social content B2B marketing buyers in your industry are searching for. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Sports & Entertainment Insights

room_13147

room_13147

Bradley Skinner has extensive experience in education, particularly in theater, where he teaches students the broad application of stage skills. He has previously served as a vice principal and values mentorship highly. Skinner has returned to teaching after various roles to continue inspiring students in the classroom.

  • 01Skills learned in theater have applications beyond the stage.
  • 02Mentorship plays a critical role in personal and professional development.
  • 03Returning to teaching allows deep engagement and influence on students.

Jul 21, 2026

Spain Won the World Cup. Here Is the $13 Billion B2B Story Behind It.

Spain Won the World Cup. Here Is the $13 Billion B2B Story Behind It.

Spain's victory in the 2026 FIFA World Cup at MetLife Stadium not only secured them the trophy but also highlighted a $13 billion B2B commercial success. Enterprises worldwide tapped into this global event to capture significant business attention, leveraging it as a massive B2B marketing opportunity.

  • 01The 2026 FIFA World Cup generated $13 billion in commercial returns.
  • 02Enterprises recognized the World Cup as a major B2B attention event.
  • 03Spain won the World Cup, enhancing their global sports profile.

Jul 20, 2026

Gaming investment hits 12-month high of $2.5B+ in Q2 2026, led by AI, AdTech, and hardware deals

Gaming investment hits 12-month high of $2.5B+ in Q2 2026, led by AI, AdTech, and hardware deals

In Q2 2026, gaming investments reach a 12-month high of over $2.5 billion. The surge is driven by significant deals in AI tools, AdTech, and hardware. Drake Star's report highlights the peak occurred over 96 financing rounds.

  • 01Gaming investments hit a 12-month high of $2.5 billion in Q2 2026.
  • 02AI tools and AdTech were the main drivers of large investment checks.
  • 03The peak investment period spanned 96 financing rounds.

Jul 16, 2026

Explore More Sports & Entertainment Insights

Read more expert perspectives from across Sports & Entertainment.

Browse Sports & Entertainment Hub

For Sports & Entertainment teams

See how Sports & Entertainment teams use MarketScale →

Events & Onsite Capture

Explore Channels

Industry news, analysis, and expert perspectives

Professional AV›Engineering & Construction›Education Technology›Healthcare›Energy›Software & Technology›Retail›Business Services›Industrial IoT›Sports & Entertainment›Transportation›Sciences›Building Management›Food & Beverage›Architecture & Design›Hospitality›Marketing Tech›
Keep exploring

More from Sports & Entertainment

Sports & Entertainment hubMore expert Sports & Entertainment coverage.Explore →Events & Onsite CaptureCapture the venue and the moment.Explore →BosePro audio in live venues.Explore →State of B2B Video EditingBenchmarks for editing at scale.Explore →

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Sports & Entertainment and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512