Marketscale Creates: YouTube’s Past, Present, and Future Role in Fostering a Media Career

 

YouTube is an often overlooked social media platform, disregarded for the more digestible, quickly-consumable content of Instagram or Twitter. But for videographers and cinematographers, it’s a primary tool for showing and sharing their work. “Marketscale Creates,” takes a look at the YouTube platform with guests Chris Murray and Marcos Rocha, YouTubers and media professionals. Since YouTube began in 2005, the media channel has evolved. So what is its function today and how can videographers use it to bolster their work and brand.

A wise film school professor once told Chris Murray, “To be a successful cinematographer, it’s more than just shooting. It’s ⅓ creative, ⅓ technical, and ⅓ managerial.” Those words have stuck, and continue to ring true today. Youtube falls under that umbrella of being a managerial tool, he explains, pushing creators to continuously create and connect. “Exposure is currency,” says Murray. YouTube is more than just a place to post portfolio work, it’s a tool for building network and community.

Marcos Rocha’s entry into a professional media career wasn’t so linear. Coming to the industry later in life, he says he owes everything he knows to YouTube. “Youtube is a film school,” he says, “everything you can find and need is out there.” Rocha’s utilized YouTube as a learning platform and accountability tool, pushing himself to publish content he was proud of on a regular basis.

As the two videographers continue to build their businesses through YouTube, they both agree on one piece of advice: provide value. Don’t get into YouTube to strike it rich and stumble into celebrity fame. “Create content because you want to create it,” says Rocha. Maintain an authentic sense of self when creating media on the platform. Chris says, “You’re building your brand and that’s all you need to focus on. What would you do to build yourself up?”

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

data center design
Applied Digital’s Data Center Design for a 100 MW AI Factory Built from the Ground Up
July 2, 2025

AI workloads are redefining the limits of data center design and infrastructure. Legacy data centers, built for traditional co-location, cannot handle the density, thermal demands, or power dynamics of accelerated computing. The AI boom has upended the data center sector, forcing a rapid shift to liquid-cooled racks as facilities pivot from sub-10kW racks to…

Read More
Commerce media
A Look at the Rise of Commerce Media Networks: How Nift Helps Brands Own How Their Message Shows Up
July 2, 2025

As traditional digital advertising struggles to retain consumer trust, brands are exploring new, more authentic ways to connect with shoppers. Platforms like commerce media networks, which weave together commerce, content, and data, are emerging as powerful tools in this shift. Research from MG2 Advisory reveals that only about 37% of consumers feel brands genuinely…

Read More
Hospitality leadership
Heart-First Hospitality Leadership: How Saying ‘Yes’ Transforms Guest Experiences, Boosts Staff Morale, and Drives Business Results
July 2, 2025

As the hospitality industry emerges from years of pandemic-driven upheaval, hospitality leadership is evolving to meet new challenges. Leaders are looking for new ways to retain staff, elevate guest satisfaction, and drive revenue without burning out their teams. One trend gaining traction is the power of “Yes”: empowering employees to say yes more often,…

Read More
civic leadership
Mayor Gerard Hudspeth’s Civic Leadership Journey: What Politics Teaches About People
July 2, 2025

What does a mayor learn about human nature? In this episode of Professional Quotient: Conversations that Build Equity, host Jason Winningham sits down with Gerard Hudspeth, longtime mayor of Denton, Texas, and a respected figure in civic leadership. Drawing from his years in public service, Hudspeth explores how leading a city reveals the core…

Read More