Sony and Microsoft, The Console Price Cold War: Business Casual

Powered by RedCircle

While Microsoft and Sony have been more than forthcoming about the design, hardware, specs and the games for their next-gen consoles set to release this holiday season, one thing these tech veterans are holding back on is price. In this game of ‘price chicken’, a console battle is looming on the horizon—the likes of which hasn’t been seen since 2013—with each company reluctant to be the first to announce pricing in fear that they may be undercut by the competition, risking marketshare in uncertain post-pandemic financial times.

Who will win this cat and mouse console cold war? Microsoft’s Xbox Series X or Sony’s PlayStation 5? Well, in today’s Business Casual segment, MarketScale co-hosts Daniel Litwin and Taylor Bagley hammer out who has the most to lose in this heated standoff, particularly with large, public, annual industry events like E3 being canceled due to COVID-19.

Coming to you on Wednesdays and Fridays each week, tune into the Business Casual podcast to stay abreast of the most recent trends and hottest topics impacting B2B. And, be sure to check out our industry pages for the latest thought leadership, news and event coverage across B2B.

For the latest news, videos, and podcasts in the Sports & Entertainment Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!
Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

Jonathan Kaufman
Journalism’s Changes and Constants with Pulitzer Prize Winner Jonathan Kaufman
September 5, 2024

The world of journalism is in a state of flux, driven by the rapid evolution of technology and the shifting dynamics of how the public consumes news. In an era where algorithms and social media dominate the dissemination of information, the role of journalism in society is under more scrutiny than ever. As we…

Read More
sustainability in healthcare
Sustainability in Healthcare: Why and How
September 5, 2024

As the health sector grapples with evolving challenges, sustainability in healthcare emerges as a critical focal point. The healthcare industry faces increasing pressure to adapt amid global conflicts, inflation, and rising environmental concerns. According to The Commonwealth Fund, healthcare contributes 8.5% of the U.S. carbon footprint. With this backdrop, healthcare organizations must explore ways…

Read More
discussing AI in Marketing
How to Champion AI in Marketing Episode Number: 13
September 4, 2024

In this episode of the Marketing AI SparkCast, Aby Varma, founder of Spark Novus, sits down with guest Jessica Hreha, Head of Marketing AI Strategy and Transformation at Jasper. The conversation delves into Jessica’s inspiring journey from her time at VMware to her leadership role at Jasper, where she fosters AI adoption across enterprises….

Read More
Abe Eshkenazi discusses the future Supply Chains
Agility and Sustainability are Shaping the Future of Supply Chains
September 4, 2024

The management of supply chains has become a crucial topic of discussion, especially in the wake of recent global disruptions. From the pandemic to geopolitical tensions, supply chains have faced a series of challenges as of late. This crisis has even forced companies to rethink their strategies and adapt to new realities. A 2020…

Read More