How IPs and Technology are Delivering on Storytelling at Amusement Parks

Today’s entertainment landscape is as bountiful as it has ever been. With competition coming from new arenas like streaming services, theme parks have reimagined themselves to stay attractive. This change has not been accomplished solely through higher and faster rides, but by using the latest technological tools available.

“We have to change the way we’ve thought in the past. It’s not all about a big piece of steel in the sky that they (consumers) see miles away,” John Kageorge, Communications Director at Dynamic Attractions said. “You have to engage with people on a one-to-one level.”

Many parks are using intellectual property (IP) agreements to connect better with their audience. Brands like the Harry Potter franchise are being used to drive consumers through park turnstiles.

“We create these relationships that we have, fake as they may be, in our mind that we know Harry [Potter]. We’ve watched him grow up and we want to engage with him again. So, IP is very, very powerful,” Kageorge said.

These relationships also reinforce the point that park goers do not necessarily care for one type of ride over another, but that they are looking for the best overall experience, according to Kageorge.

“People are not driven by what kind of ride it is,” he said. “In fact, it’s about how to best engage the guests with a story.”

While the extravagant steel roller coasters will continue to play a major role in theme parks, their greatest value may come as the vehicles that let riders connect with their favorite brands and stories.

For the latest news, videos, and podcasts in the Sports & Entertainment Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!
Twitter – @SportsEntMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

visitor management solution
Reinventing Visitor Management Solution with Symmetry GUEST
April 2, 2025

In an age where speed and security are paramount, the traditional paper logbook is becoming a relic of the past. AMAG Technology’s Symmetry Guest system offers a modern, digital solution that redefines the way organizations welcome and manage visitors. Gone are the days of long lines and confusion at the front desk—Symmetry Guest empowers hosts…

Read More
AMAG
Driven by Customers, Defined by Innovation: Inside AMAG’s Customer-Obsessed Approach
April 2, 2025

AMAG Technology continues to strengthen its customer-obsessed culture by actively listening to both internal and external voices. As shared by Kyle Gordon, Executive Vice President of Global Sales, Marketing, & Commercial Excellence, the company is focused on improving processes, responding with speed, and driving innovation—while honoring its legacy and delivering unique value within the industry.

Read More
biotech
Biotech Moves Smarter: IDDI Powers Data-Driven Drug Innovation
April 2, 2025

As biotech innovation accelerates, small and mid-size pharmaceutical companies are becoming key players in bringing new treatments to market. Yet many of these organizations face steep challenges when navigating clinical trial design, regulatory approval, and data integrity. According to a McKinsey Global Institute report, industries like biotech could help generate up to $50 trillion…

Read More
AMAG Technology
AMAG Technology Drives Positive Change, Product Innovation, and Stronger Partnerships with the Customer in Mind
April 2, 2025

At AMAG Technology, customer obsession is at the heart of everything the company does. Customer Relationship Manager Aimee Walsh shares how AMAG embraces positive change, enhances its products, and strengthens partnerships—all with the customer in mind. Her insights reflect AMAG’s ongoing commitment to evolving alongside customer needs and delivering meaningful solutions.

Read More