Articles by tag: app
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Adapting the SLR Magic of Anamorphic Filmmaking to the Panasonic Lumix Ecosystem Creates Endless Filmmaking Possibilities
The Panasonic Lumix System revolutionized independent filmmaking through the convergence of a handheld DSLR style body, larger than video camera sensors for a narrow depth of field, and the versatility and utility of interchangeable lenses. By being mirrorless and with the use of adapters, a broad gamut of vintage and modern lenses became available for […]
AV is Bridging the Gap Between the Real World and the Metaverse at Industry Conferences
How is AV helping bridge the gap between the real world and the metaverse? Some of the best examples can be seen in the midst of large-scale trade shows and industry events. For example, ETHDenver, an annual blockchain conference held in Denver, Colorado, hosts more than 20,000 technologists every year to innovate and develop […]
Why Authentic Content Should Be at the Forefront of Your Company’s Marketing Strategy
Media today is the most powerful it’s ever been, and with the introduction of new channels to consume it daily, the consumer can become easily overwhelmed with a plethora of choices. How does your channel stand out? Authentic media might be the clickbait. With the likes of TikTok, YouTube, and streaming services like Spotify, […]
Why a Car Rental Shortage is Making the Case for ‘Rideswitching’
“The propensity to travel has recently increased again, and at the moment, we see people clamoring and looking for solutions and workarounds to be able to continue their travel plans.” As the car rental industry struggles to stay afloat amid a car shortage, MarketScale TV explores innovations in ridesharing and carsharing with a company that’s […]
How UI & UX Shape Your Business’s Success
Citibank recently learned an important lesson about the critical nature of user interface and user experience design. The company wired a staggering $900 million to Revlon lenders – by mistake. The bank was supposed to send nearly $8 million in interest payments, but the platform used to send the money was confusing to the point […]
Walmart Moves Forward at Scale with its Shopping Experience Redesign
The pandemic has drastically changed the way we shop, but Walmart already had plans to make changes before COVID-19. According to USA Today, the big-box store plans to roll out a brand new store design and app integration to over 200 locations. Inspired by airport wayfinding, the changes aim to manage large groups of people […]
Oracle Wins Bid for TikTok But Still Seeks Political Approval
The race to buy Gen Z’s favorite social media app, TikTok, has been front and center in the past few weeks. Finally, TikTok’s Chinese parent company, ByteDance, struck a deal with Oracle after turning down bids from Microsoft and Walmart. As President Trump’s ban of TikTok looms this weekend, US officials still need to […]