Articles by tag: b2b sales
In the evolving B2B sales landscape, the integration of advanced technology and strategic storytelling is paramount. Automation and analytics are streamlining sales processes, enhancing efficiency and customer satisfaction, while a compelling narrative across the B2B sales funnel fosters a deeper connection with prospects. In this narrative-driven market landscape, how can businesses best leverage these […]
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Content-Forward & Performance Skills are Elevating Storytelling in B2B Sales
Is storytelling in B2B sales an art or a science? Perhaps the art of sales is in the storytelling, and telling that story to make an impact is the science. In the fast-paced world of B2B sales, the convergence of content creation and performance skills is no longer a novelty but a necessity. As […]
Business Services
How to Enhance Your Sales Team’s Digital Communication with Media Channels and Content
How can sales teams leverage the right content to accelerate the sales process while ensuring engagement? The answer is content, but what that content is and its intent are evolving. Discussing this shift and “new” media channels, Community Reengaged host Daniel Litwin spoke with MarketScale Digital Media Strategist Shannon Maverick. B2B sales teams had unique […]