Articles by tag: Calvin Tilokee
As the hospitality industry anticipates AAHOACON 2024, a pivotal gathering, hotel owners and operators find themselves on the cusp of transformative change. The industry, Having weathered the storm of pandemic-driven shifts, faces a landscape dotted with daunting challenges and unprecedented opportunities. Innovations in technology, shifting market dynamics, and evolving consumer expectations are sculpting a […]
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Hospitality
Why Storytelling Will Lift Boutique Hotels Above the Giants
Storytelling is more relevant than it’s ever been due to the impact of the pandemic. Hospitality companies are facing a much more competitive landscape, and great storytelling can help you stand out. For example, highlighting employees that have worked hard to keep the business running through COVID. People can relate to that story, […]
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Stepping into the Future at Shoptalk 2024: Creating a Flagship Brand Experience with APL
The customers of today are no longer satisfied with mere products; they crave brands that provide immersive, distinctive, and tailored brand experiences. Athletic Propulsion Labs (APL) epitomizes this shift, setting a new standard in the luxury performance market with its innovative athletic footwear. APL’s newly opened flagship boutique in Soho, with its artisan plaster walls […]
Routines, Rituals and a Mission-Driven Approach: MarketScale’s CRO Tim Maitland on Balancing Professional Growth and Personal Well-Being
In a world that often demands the relentless pursuit of success, finding the sweet spot between professional growth and personal well-being can seem like an elusive goal. As we navigate the complexities of modern work-life dynamics, the conversation around maintaining this balance has become more pertinent than ever. In this episode of Growthwell, we […]
The Impact of AI on Marketing Careers
In this episode of The Marketing AI SparkCast, host Aby Varma, a B2B Marketing Leader and the Founder of Spark Novus, sits down with Matt Gill, the Founder and Managing Partner of MICA Consulting Group. Spark Novus is a consultancy specializing in strategic AI adoption in marketing. MICA is a leading boutique national marketing […]
Continued Threats Require a Major Shift in Healthcare Cybersecurity Risk Perception
Recent cyberattacks on healthcare institutions have thrust cybersecurity from a back-office concern to the forefront of the healthcare industry’s agenda. A significant breach at Change Healthcare disrupted essential services, underlining the vulnerability of healthcare networks to such threats and the dire consequences for patient care. Government and industry responses have stressed the importance of […]