Articles by tag: customer-centric

Legacy Brands Become Modern Communicators

Education is the highest form of marketing. Shannon Maverick sets on out on a quest to speak with business leaders from around B2B to better understand how they are utilizing education with their Read more

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POV cameras
Marshall Electronics Responds to Esports’ Massive Growth with Cutting-Edge POV Cameras
June 3, 2023

As we head into the middle of this decade, the eSports industry is witnessing an unprecedented boom. Valued at $1.42 billion in 2022, it’s projected to skyrocket to $4.47 billion by 2030, thanks to the rising adoption of smart devices and POV cameras, internet connectivity, and strategic partnerships like that of Microsoft and NVIDIA​. […]

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legacy payment companies blockchain solutions partnerships
Legacy Payment Companies Embrace Blockchain Solutions. Their Infrastructure is Still “Fundamentally Not Aligned” with Web3 Payments.
June 2, 2023

Legacy payment companies are finally embracing blockchain solutions at scale, though still behind compared to the innovation that young fintech companies are bringing to the next generation of payment solutions. Regardless, this embrace is taking many shapes, and it’s still not a guarantee that they’re up to the task. In the last year, Visa […]

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legal counsel
The Importance of Legal Counsel to Major League Organizations
June 2, 2023

Live sporting events continue to be at the forefront of entertainment in America year after year. Between enthused fans, good food and drinks, and anticipation for record-breaking moments, the ambiance of a stadium on a game day is unmatched. However, behind the scenes of our beloved stadiums and sports traditions lies term sheets and contracts […]

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Legacy Brands Become Modern Communicators
December 16, 2020

Education is the highest form of marketing. Shannon Maverick sets on out on a quest to speak with business leaders from around B2B to better understand how they are utilizing education with their customers.   When thinking about the most innovative companies around today, we tend to reflect on those that have made the headlines […]

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How to Reinforce a Customer-Centric Culture in B2B Businesses
October 21, 2020

It’s not too much of an exaggeration to say that a business can stand or fall on the strength of its customer service. But what are the best ways to reinforce your customer-centric culture?  Building your business around your customers may sound like a no-brainer, but it’s vital not to let complacency creep in. You’re […]

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Entering Excellence: The Ingredients of Making a Successful Company Culture
January 22, 2020

Host Tyler Kern spoke with Valerie Anderson, President and Managing Director of Boon Edam, about how businesses can build successful company cultures. Anderson’s more than a decade’s worth of experience in the building entrances and security industry gave her a first-hand opportunity to learn the secrets of what goes into a successful company culture. […]

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