Articles by tag: Experiential Design
As more industries face the pressure to give a quality experience to their end users, how will more intentional experiential design lead to a better customer experience? Daniel Litwin asked the host of MarketScale’s Experience by Design, Bryan Meszaros, what the future of experiential design looks like. Follow us on social media for the […]
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How Digital Signage Can Elevate Experiential Design
Experiential design and digital signage work well together. Before the advent of digital signage, designing experiences was much more static. Digital signage takes it to a new level. But how? To answer the question, Digital Directions host Tyler Kern spoke with Rich Archer, Creative Lead at Omnivex Corporation. Archer has been in the creative field […]
Experience by Design
Virtual Experiences Should Not Be Recreations of Physical Ones
Whether you’re an integrator, a designer or simply a label-defying creative, the experience is everything. Host Bryan Meszaros explores the story behind the exhibit to understand how a carefully crafted experience traps into the human experience to connect people to place. The evolution of experience design is here. It certainly wasn’t a static element for brands, […]
Experience by Design
Planning For Adaptability in Design
Whether you’re an integrator, a designer or simply a label-defying creative, the experience is everything. Host Bryan Meszaros explores the story behind the exhibit to understand how a carefully crafted experience traps into the human experience to connect people to place. Design is much more than static. In the 21st-century is all about experience and shaping […]
Podcasts
Centering the Store Experience Around Human Connection and Value Delivery
Designed for retail leaders and lovers alike, Retail Refined explores the in-store technology of the future, challenges the industry’s preconceived notions, and brings together retail’s biggest names to understand the brand strategies that will define the next decade in retail. An in-store experience team is not unlike the UI/UX group for digital assets. It’s about connection, […]
Articles
Introducing Experience by Design with Bryan Meszaros
Host Bryan Meszaros is bringing an exciting new podcast to MarketScale’s lineup of thought-leading AV industry content. Meszaros will host Experience by Design, an AV podcast set to explore how modern experiences are crafted from end to end. Meszaros is the CEO and Founder of OpenEye Global, which aims to “deliver moments that matter for […]
Articles
Where Will the Digital Experience Take You Next?
Selling an experience has become in many ways as important to brands today as selling physical products. Industries including retail, hospitality and entertainment are investing in new technology to engage customers. Brick-and-mortar retailers have seen an evolution of customer expectations and have tried to integrate more digital experiences, but even some of the most traditional […]