Articles by tag: Kyle Wong
As the digital landscape continues to evolve, the retail industry faces an increasingly complex set of challenges. Customer expectations, fueled by a diversity of shopping platforms such as Amazon, Shopify, and various social media networks, have raised the bar for retailers striving to provide a seamless customer experience. That digital landscape is continuing to […]
Latest
Articles
Live Shopping Gets Shown the Door at Instagram
It wasn’t so long ago that Instagram viewership was skyrocketing every quarter, and advertisers looked to the social media platform for live content monetization opportunities. Life’s a bit different in 2023. User acquisition is plateauing for the app with only 15 million new users added between Q3 and Q4 2022 (previous quarterly increases since […]