Articles by tag: Linkedin marketing
AJ Wilcox of B2Linked provides a comparative analysis of LinkedIn ads with other platforms like Facebook (Meta) and Google on this episode of the CoachYu show. It also discusses the application of the BANT (Budget, Authority, Need, Timing) model in lead qualification. LinkedIn ads are similar to Facebook as they target audiences based on their profiles, […]
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LinkedIn Ads Budget with AJ Wilcox
AJ Wilcox, the founder of B2Linked, discusses the optimal LinkedIn Ads budget on the CoachYu Show. He notes that LinkedIn ads are pricier per click and impression, so they may need a larger budget. If your brand focuses on prospecting to cold audiences, LinkedIn is effective, and a higher budget should be allocated. If […]
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Crafting an Effective Message for a CIO
Seasoned technology executives host a weekly discussion to highlight how IT teams and leaders can prepare to be agile and scalabale in an ever changing world. Marketing is a key function of any successful business, but it takes knowledge about a company’s industry and target audience to get right. And because of the complexities […]