Articles by tag: Linkedin marketing
AJ Wilcox of B2Linked provides a comparative analysis of LinkedIn ads with other platforms like Facebook (Meta) and Google on this episode of the CoachYu show. It also discusses the application of the BANT (Budget, Authority, Need, Timing) model in lead qualification. LinkedIn ads are similar to Facebook as they target audiences based on their profiles,…
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LinkedIn Ads Budget with AJ Wilcox
AJ Wilcox, the founder of B2Linked, discusses the optimal LinkedIn Ads budget on the CoachYu Show. He notes that LinkedIn ads are pricier per click and impression, so they may need a larger budget. If your brand focuses on prospecting to cold audiences, LinkedIn is effective, and a higher budget should be allocated. If…
Business Services
Crafting an Effective Message for a CIO
Seasoned technology executives host a weekly discussion to highlight how IT teams and leaders can prepare to be agile and scalabale in an ever changing world. Marketing is a key function of any successful business, but it takes knowledge about a company’s industry and target audience to get right. And because of the complexities…
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Leverage Data-Driven Tools and Local SEO for Maximum Search Engine Rankings
As businesses continue to navigate the digital landscape, data-driven tools are more crucial than ever for effective SEO strategies. Understanding and implementing the proper SEO practices can make a significant difference with evolving algorithms and competitive markets. Given that 75% of users never scroll past the first page of search results, this statistic underscores…
On-Device AI is Today’s Tech Innovation, Competition and Market Leadership Driver
On-device AI revolutionizes the tech landscape, making it a critical factor for industry dominance. This cutting-edge technology directly integrates advanced AI capabilities into devices, transforming consumer and enterprise applications. This shift stems from the need for improved performance, reduced latency, enhanced data privacy & security, and personalized user experiences. With advancements in neural processing…
The Role of AI in Modern Supply Chains: Insights from Aaron Hatfield at Arvist
Artificial intelligence rapidly transforms modern supply chains, with companies like Arvist leading the charge. In a recent episode of Hammer Down, hosted by Mike Bush, Aaron Hatfield, the Head of Sales at Arvist, sheds light on AI’s practical applications and benefits in enhancing supply chain operations. Is AI in the supply chain a double-edged…
Training New Semiconductor Manufacturing Professionals is Key to Meet Coming Domestic Manufacturing Demand
Over the past few years, the U.S. has made significant strides in semiconductor manufacturing, driven by substantial investments and strategic policies. With the CHIPS Act expected to triple domestic semiconductor manufacturing capacity by 2032, the need for a skilled workforce is more urgent than ever. This discussion explores the key question: What does the…
