Articles by tag: Marquette University
As student athletes gain increasing rights over their names, images, and likenesses (NIL), they’re offered a golden ticket to mold and profit from their personal brands. Which NIL deals are the most fruitful and make the most strategic sense for athletes, though: co-branded deals, or independent deals? Co-branded NIL deals continue to gain traction […]
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College Athletes Ponder NIL Deals Through Their University vs. Official License Agreements. Why Not Both?
College Athletes could enter a golden age with NIL deals available through official Licensing contracts and now localized University agreements. Is this a case of choosing one over the other? Perhaps these athletes can have the best of both worlds. Marquette Athletics unveiled its official NIL (Name, Image & Likeness) Store, a collaborative effort […]