Articles by tag: relevance
The COVID-19 pandemic undoubtedly changed the marketing landscape for a wide range of industries – but just how different will marketing strategies look in the months and years to come? Will strategies that still rely on clear segmentation continue to succeed, or is segmentation marketing ready for its curtain call? To source insights, Voice of […]
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How Brands are Using Pop Culture to Boost Their Relevance
Have you ever experienced one of those phenomena where you think about something and you just see it everywhere for the remainder of the day? I got that feeling around the Fourth of July. My best friend and I decided to binge the third season of Stranger Things. After the nine-hour excursion, it began to […]
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New Penalties is a Push to Mitigate Cybersecurity Threats in Telecommunications and Healthcare
Cybersecurity has emerged as a critical issue in telecommunications and healthcare—two industries intertwined as essential services. With both sectors recognized as critical infrastructure, the consequences of cyber attacks can be far-reaching, impacting everything from individual privacy to national security. While recent regulatory changes are aiming to tighten security protocols, it also raises questions about […]
RFID Utilization Can Help Retailers Scale, Unify Shopping Channels, and Transform Shopping Experiences
Recent discussions at NRF’s Big Show have catapulted RFID technology to the forefront of retail innovation, signaling a significant shift in how retailers manage operations and customer experiences. With major players like Macy’s and Levi’s demonstrating RFID’s effectiveness in enhancing inventory accuracy and reducing theft, the technology’s potential extends far beyond its initial applications. […]
Homeowners Can Cut Home Insurance Costs by Bundling, Increasing Deductibles, and Regularly Comparing Rates
As mortgage rates and home prices climb, homeowners across the United States are grappling with another financial hurdle: surging home insurance costs. States like Florida and Texas are seeing increases of up to 421% above the national average, primarily due to the rising frequency of severe weather and climate-related events. This trifecta of financial pressures […]
EdTech Companies Revolutionizes Global Education with Flexible and Tailored Learning Solutions
TIME magazine recently unveiled its inaugural list of the world’s top edtech companies, spotlighting the transformative role of technology in education. With companies from Singapore, the UK, Brazil, China, and the U.S. making up the Top 10, this announcement comes at a crucial juncture. The pandemic has drastically shifted education delivery, underscoring the […]