Articles by tag: silicon valley
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Viewing Security as an Expense is Costing Companies More, But Investing in it Actually Improves Their Profitability
The intersection between security and financial acumen often gets overshadowed in a constantly changing economic landscape. While security is essential for safeguarding assets and ensuring continuity, its perceived monetary value is mired in misconceptions affecting company profitability. For many, security is viewed primarily as an expense rather than a potential cost-saver. However, understanding […]
Bart De Muynck on Navigating the Supply Chain
How is AI transforming the logistics industry, and what are the key trends shaping its future? Join Chris Torrence, Chief Strategy Officer at Optym, as he welcomes Bart De Muynck, a strategic advisor in logistics and technology. The dynamic conversation between the two industry veterans touches on various macro-level trends in the supply chain, […]
Healthy Habits Soundbite: Luke Johnson’s Evolving Fitness Goals
Transitioning from the grueling demands of collegiate football to nurturing a lifelong fitness journey, Luke Johnson, Co-Founder and CEO of CapExpert, unveils a shift in perspective towards physical well-being. As the rigors of youthful athleticism give way to the pursuit of a pain-free golf swing and the serenity of Denver’s hiking trails, a tale of […]
The SVB Shutdown Proves It. It’s Time to Rethink How We Fund Startups.
When headlines read about banks collapsing, we think of 1929, of 2008, and crashing markets. But is that what’s happening with the fall of the SVB? As of now, no, but that isn’t to say that the implications of the fall of the tech industry’s favorite bank won’t have long lasting and potentially global […]
Strategies for Giving Tech Entrepreneurs Market Staying Power
The tech sector moves at a lightning fast pace, with boom and bust cycles driving innovation, new products, and new companies. Which cutting edge technologies are innovating to success and staying there? Where is there resiliency in Silicon Valley’s entrepreneurship? We spoke with one entrepreneur, CEO & co-founder of Egnyte, Vineet Jain, who has taken […]
Google’s US Employees May Receive a Pay Cut for Choosing to Work From Home
The BBC reports that Google employees in the United States who opt to permanently work from home may have their pay cut. Google currently has no plans to implement the policy in the U.K. According to the BBC, some Silicon Valley firms are experimenting with employee pay structures. Big tech companies including Microsoft, Facebook and […]
VW’s Hopes of Catching Tesla Hinge on a $30 Billion Tech Reboot
(Bloomberg) — Max Senges traded the visionary buzz of Silicon Valley for an old-school German industrial center bracing for a dramatic overhaul. As head of a new coding school in Wolfsburg, the former Google researcher is a small but important part of Volkswagen AG’s massive push into software. The strategy — involving more than $30 billion in […]
Understanding Big Tech’s Newest Union: Alphabet Workers Union
In response to several high-profile scandals from the Google leadership team and a desire to have a larger voice in the workplace, hundreds of Alphabet workers have unionized under the newly-formed Alphabet Workers Union. Since its launch in early January 2021, the union has grown from 230 members to 700 members. MarketScale’s Daniel Litwin […]
Legacy Brands Become Modern Communicators
Education is the highest form of marketing. Shannon Maverick sets on out on a quest to speak with business leaders from around B2B to better understand how they are utilizing education with their customers. When thinking about the most innovative companies around today, we tend to reflect on those that have made the headlines […]
Dallas Lands the Top 10 for Tech Sector Employment
North Texas is no Silicon Valley, but it’s still one of the fastest growing tech hubs in the US. A new Cyberstates report by CompTIA placed Dallas 7th for technology sector employment in 2019, in front of its Texas rival Austin. On this Business Casual segment, hosts Daniel Litwin and Tyler Kern, and producer […]
White House Turns to Big Tech to Fight Coronavirus: Business Casual
On this episode of MarketScale’s Business Casual, hosts Tyler Kern and Voice of B2B Daniel Litwin discuss U.S. Chief Technology Officer Michael Kratsios’ remote conference call to some of the biggest players in tech, requesting their help in mapping out a response plan to the COVID-19 pandemic. So, what exactly is the White House […]
Fusion: Creating Smart Workspaces with AV, Tech, and UX Design
The modern-day office space is getting a shake-up. Gone are the days of gray cubicles and harsh, fluorescent-lit office floors. Contemporary workspaces are seeing a monumental shift in style, design and function, with innovative tech companies like Google and Apple leading the charge. Silicon Valley start-ups are drafting up corporate campuses that focus on collaboration, […]