Articles by tag: Trevor Sumner Podcast
Trevor Sumner, CEO of Perch, a leader in interactive product engagement and marketing retail displays, knows the future success of retail in-store shopping requires integrating today’s digital technologies. Those retailers who think about the holistic shopping experience will come out on top. Sumner offered up his take on the retail trends happening during the pandemic…
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How Retailers Will Readdress In-Store Engagement: Retail Refined
In this episode, Melissa is joined by Trevor Sumner, CEO and founder of Perch, a leader in interactive product engagement marketing retail displays. From beauty to CPG to grocery, learn how in-store digital experiences can illuminate insights such as identifying top sellers, product merchandising opportunities and increasing ROI through story animation and education. Hear…
Podcasts
Why it’s Time to Ditch Looping Media on Retail Digital Signage
When you think of digital signage in a retail store, the standard has become static imagery or looping media, providing color and branding but not much else. Trevor Sumner, CEO of Perch Interactive, says it’s time to think bigger and bigger. On today’s episode of the Retail Podcast, brought to you by MarketScale, host…
Podcasts
Walking the Line Between Creepy and Helpful: The Challenge for Digital Marketers
There’s no question: When broadscale breaches like Facebook and Equifax happen, consumers become wary of all the personal data that’s available and ultimately vulnerable to the attacks of hackers. But that leaves digital marketers in a precarious position to find a happy medium between personalized marketing techniques and obvious use of personally-identifying information that’s unique…