Implementation of Digital Strategies is Helping Smaller Retailers Finally Compete Against Big Box Stores
Some smaller brands and boutiques are setting examples that larger corporations could follow. Smaller and mid-sized retailers are now effectively competing against their larger retail counterparts by utilizing digital innovations. By implementing digital strategies, smaller retailers are enhancing customer value and operational efficiency.
On an informative segment of an Experts Talk retail roundtable to highlight how smaller stores are creating new waves, Sarah Jarvis, a Retail Marketing and Loyalty Expert at Eagle Eye, outlined a critical role of digital integration in physical retail environments. Jarvis explained how data-driven decision-making is revolutionizing business operations and customer engagement. She particularly noted how the restaurant chain, Pret a Manger, boosted their sales and expanded their customer base with the use of digital promotions. She further highlighted how today, digital strategies stand at the core of business operations.
“… They’re using then, all of the data that they’re harnessing on their customers to run the rest of the business better. So in terms of where should they open new stores, what product or fridge should they have, what day part should they be focusing on. They’ve got the connection and that customer data to be able to answer those questions that previously would have been impossible to answer on anything other than kind of gut feel,” Jarvis said.
Article by Alexandra Simon.
