To keep your marketing pipeline full with video project leads, you must create and execute a solid marketing strategy.
Now, to some of you, just reading that last sentence raised your blood pressure a couple of notches and your head is starting to hurt.
You don’t need to worry because there are small, incremental steps you can take to drastically improve your marketing efforts that won’t cause you to sleep any less than you already are.
Marketing Tips For Videographers
Whether you are a one-person video production company or a small firm with a few employees, it’s often very difficult to create and implement a consistent marketing strategy.
Most of us think if we are busy with projects, there is no time for marketing.
Then, when there are no more projects, we worry about how to get more work, so we desperately promote our services in an inefficient and often expensive manner.
The problem with this approach is unpredictable cash flow which makes it almost impossible to make intelligent growth decisions for your video production business. What you need is an effective marketing plan to have the right action to take in promoting your brand and business.
What can you do to be consistent with your marketing no matter how busy you are?
Read more at Filmmaking Lifestyle